At the same time supply two fast food giant Saint agriculture development "crisis" "machine" coexist

Source: Internet
Author: User
Keywords Giant fast food two big
Tags coexist company control daily economic news development economic enterprises giants
San Nong Development (002299) Chairman Fu Guangming yesterday (January 27) in the "Daily economic news" reporter interview, said the second half of this year, the company will be directly to supply McDonald's chicken, become the mainland China after Fu Hi Company, Ming Base Company, the third McDonald's designated chicken one-stop raw materials suppliers. Saint-Farmer development is also McDonald's rival-KFC's suppliers.  Industry insiders pointed out that the two big fast food giants Choose the same supplier, will increase the company's food safety control requirements, enterprises in the control of raw materials must be more stringent, otherwise, in case of food safety accidents, two enterprises may be implicated at the same time. Saint-Agriculture development this month with the United States OSI Group's company Legis company invested 200 million yuan to set up a joint venture, fixed-point Supply McDonald's, two companies are 51% and 49% investment ratio respectively.  The OSI Group, McDonald's largest global food supplier, has a partnership with McDonald's for more than 55 years, offering products and services to 88% of McDonald's restaurants worldwide.  Two brands, raw materials from the same supplier, industry insiders pointed out that this may make the phenomenon of homogenization more serious. Although the raw materials are the same, but different enterprises in transport, ingredients, cooking and other aspects are different, can avoid homogenization.  "With the increasing centralization of upstream supply chains, competition has shifted to marketing and service innovation," said Lin Yue, chief consultant for Ling Yan Management consulting. Compared to the homogenization of products, the industry is more concerned that the two big fast food giants Choose the same supplier, for suppliers may increase food safety risk. "KFC and McDonald's have thousands of restaurants and two of companies may be affected once a batch of chickens is in trouble," he said.  Lin Yue said that this requires enterprises in the control of raw materials must be more stringent.  McDonald's said that McDonald's management of broiler and chicken suppliers have strict standards and procedures, but this risk can not be completely ruled out. In addition to KFC, McDonald's, Dicos, wife le chicken essence, double sinks, etc. are also the development of the Saint-Agriculture customers. "The 5 big clients have accounted for about 45% of the total performance of the company," he said.  Fu Guangming told reporters.  The annual report of the San Agriculture development shows that the company slaughtered 90.37 million chickens in 2010, recorded a net profit of 278 million yuan and an increase of 38.8%. McDonald's recently announced that the number of mainland restaurants in 3 years from the current 1200 to 2000, KFC's restaurant number has also broken through 3,000. In the next 3 years, CICC expects the average annual demand for white-feather chickens to grow to 15%~20%, while the demand for white-feathered chickens in the 3-year period will close to double.

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