Bai Gengxiao: From Mouchangqing's 28 push overnight fame to see website planning

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Recently stationmaster World big event, when number 28 pushes the website the grand occasion debut. by mouchangqing Webmaster led its 28 disciples set up the 28 push, in the Singles Day official online, and in just a half-day, and so on, approaching 2000 registered number, posting up to 4000 stickers, Baidu is in the site on the line just 3 hours quickly included, so that all the people have to askance.

28 Push Why can achieve such success, many experts have made comments and analysis, but are focused on the success of their promotional means, often overlooked its early site planning success.

A Web site, to achieve success, the first step is the site planning. No good planning, even if the promotion means again strong, it is difficult to achieve breakthroughs and success. So, let's take 28 as an example and look at some of the tips in the Web site planning.

I. Site positioning

Site positioning, is all the webmaster must be considered before the construction of a focus. To 28 push for example, mouchangqing can be said to be well-known in the line of the veteran, in various fields also involved in a wide range of industries, resources and contacts are very rich. If it launches a portal station, group purchase station, or movie station, novel station or something, may not be successful. However, in the end, it chose their best and most dedicated industry areas-network marketing to promote the sharing and interaction. From this point can be seen, stationmaster when building a station, must not light the brain fever, rashly choose oneself not good or dislike of the industry involved.

In addition, regarding the website localization has to mention the point, before the construction station, we have to locate our target users (customers) groups, in the market 28 points than we would like to get the ratio, and then through the different proportion of the consumer psychology, psychological analysis of the audience to better plan their own website (on this point, In future articles I will be more detailed analysis)

Second, early publicity (network promotion)

Many webmasters will have to step into the same minefield: first build the station and then publicize. In fact, this is a very stupid way, and it is easy to let the site into a stagnant predicament, let people lose confidence. Ancient soldiers homely words: The armed forces did not move, the first fodder. This is also very applicable to the webmaster today. We look at the Mouchangqing 28 push, in its site before the official debut, in fact, has done a long time large-scale publicity and promotion.

• In Mouchangqing blog, all the time, because Lao blog has always been well-known high, traffic extraordinary, natural let 28 push before the debut has been widely known, for the debut of the success of the day mat under the mass base.

• The same, in the Lao of the scarf, is also the promotion of the upcoming 28 push, in the fans, surrounded by 28 pushed not born first fame, let a lot of beginners in the line to stay.

• The most to mention is Lao's apprentice action. The use of such an event to carry out the network to promote the Web site, Lao the essence of the event marketing to play to the extreme, of course, this also has to benefit the old Ben Ben body of the celebrity. In the network to do the promotion of the person or webmaster, almost no one does not know Lao, such an old river to accept the Apprentice, of course, attracted countless new old people flocked. and Lao through the way of publishing tasks to recruit apprentices is surprisingly winning. Apprentice only accept 28, but the candidate who participates in the task is 28 of the N Times Square multiples, they give Lao 28 push to promote absolute force.

From these 3 points of view, the site before the publicity, often more than the site after the promotion, bring the effect of much better, you may refer to the webmaster. And for the hope that through network marketing to obtain breakthroughs in the enterprise is worth learning from the successful experience.

Above two points, only some experience and tips of website planning, space is not long-winded too much, if you are interested in in-depth exchanges, or have any good suggestions and different views, welcome to exchange. The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

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