Bai Gengxiao: The three major disciplinary posts in the first step of network marketing

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As the saying goes, 工欲善其事 prerequisite. Whether individual or enterprise, want to do network marketing, that first step is absolutely to build a good website. What is a good website? Let's take a look at the three basic disciplines of building a website.

First, select the domain name

Often with some friends to do business when talking about network marketing, it is unavoidable to explain a back "what is the domain name." The domain name, narrowly speaking, is like the address of a store in the traditional marketing. But in a broad sense, the domain name has been given more meaning, which is worthy of attention, the domain name is the consumer of the Enterprise (personal) network brand first cognition. A good domain name, can let consumers remember your brand at the first sight, good domain name, but also transfer the Enterprise (individual) brand's first channel. A random use of digital or meaningless letters piled up the domain name, will appear very not serious, to consumers an unreliable feeling, such a business (personal) brand is likely to be directly lost in the starting line.

Here I would like to give you a small hint: the choice of domain name, must be combined with the target audience user habits. For example, to do foreign trade enterprises, it is best to choose the appropriate content of English words to do domain names, rather than pinyin, because the foreign trade is generally foreign people, English is an international language. And if it is the main domestic market enterprises, it is best to use the business content related to the pinyin domain name. In addition, the customs and habits of different audiences, such as the people of the number "4" Have a bad view, and in the eyes of the Chinese people very auspicious a number "13" is regarded as an ominous symbol of the West. Do not underestimate these details, is often the key to success.

Ii. Choice of space

Build a site essential step, choose high-quality space to store their own website. For the general small and medium-sized enterprises or personal owners, the cost of purchasing a separate server to store the site is too high, so many enterprises and individuals will choose to rent the space provided by the agency space provider. Choosing a good space is also a very important precondition for the development of network marketing. The stability of the space, the users of various regions to visit the site is fluent, these are directly affecting the user experience of the first element, must not be overlooked. This is relatively easy to understand, the author here will not talk more.

Third, the website name

The website name is the consumer to the Enterprise (individual) brand most intuitive feeling, is also establishes the website the three big discipline best to understand but the most not easy to grasp one. For the general traditional entity enterprises, can directly use the name of the company as a website name, but if it is the main network market enterprises and individuals, the site name is the symbol of the brand, sloppy. Let's take a look at, a good site name, what needs to have.

1, good remember. Website name is the main content of Word-of-mouth communication, a good memory, loud name, often can play to promote the effect of word-of-mouth transmission, so, the site name, avoid using uncommon words.

2, meaningful. Here is meaningful, not that we start a site name to have more depth, but refers to the site name, preferably with the Enterprise (individual) sales of products have links. For example, we are familiar with the Taobao, a Amoy words, vivid portrayal of the online purchase of this behavior, and easy to remember.

3. Unique. The name of the website must not be identical with some very well-known major stations. There are many stationmaster, all like imitate, from the website name, to the website style, does not imitate the line inside the leading website. Perhaps their original intention is to learn from these leading website's fame and experience, to create a better user experience. But this will give consumers a kind of "cottage" feeling, which led to consumer misunderstanding that the site is the use of the famous for fraud.

The above several, is the author to the Enterprise (individual) constructs the most basic several points of experience, belongs to constructs the station hardware article. More about how to optimize the site user experience, use the website to create Enterprise (personal) brand, will be the next chapter "to launch the first step of network marketing, the establishment of the eight Web site attention chapter" detailed discussion. The author information: Bai Gengxiao, one of the founders of LAN Network marketing team, has many years of experience in Network marketing, welcome to discuss the exchange.

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