Basic idea and operation method of website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The author is mainly engaged in the operation and optimization of Enterprise station, before the article and you share about the ranking and Enterprise Station optimization strategy of the article more, for the website optimization especially for the new people, the optimization of ideas is crucial, today I like to talk about website optimization and the basic ideas and methods, the novice should start from where. Okay, let's get into today's topic, the basic idea and operation method of website optimization.

First, the website localization, the topic describes the label the formulation. First of all, for the new station I suggest in the optimization of the site before, first of all to the site to do a clear positioning, the main level is the positioning of the industry, as far as possible to establish the industry's most relevant sites, including the website industry color, professional degree. Secondly, the positioning of our products or services, mainly including sales of products mainly to obtain traffic or to expand the company or new product brand, these are must be carefully inspected and their hearts should be divided clearly. Finally, according to the previous two points, building our website, the construction of the site to the above two points of thought in mind, in the site after the construction of good, the three labels are the most concerned about the writing, title tags as far as possible to cover the site keyword, the key words and advertising slogan organically combined to webmaster Network for example, A5 Webmaster Network | Stationmaster must see website admin5.com-stationmaster information and service center. We can find that first of all covers the main keyword a5,admin5, webmaster, webmaster nets and other web site main keywords, and secondly, advertising language is webmaster must see the site, the slogan is the Webmaster Information and service Center. Only the organic combination of these words will not appear too blunt and will not be the search engine as a suspicion of cheating, the title note not more than 30 Chinese characters. Keyword tags can be appropriate to the main keyword as the core of the expansion, attention to not more than 3, the description of the label will be the main key words and auxiliary keywords covered by the expansion, composed of fluent natural words. For keywords and description label remember not to Stack, Ningquewulan, grasp the good scale is very important.

Second, a good website user experience. User experience according to different industries may have different experience requirements, first site tone, the medical network mainly green, fresh as the main tone. Sports Web site can be red, blue and so give people an active atmosphere of the tone as the benchmark, corporate website solemn place mainly to cool colors, cold tones can make people become professional and rational, to gray, blue for the representative. The shopping website highlights the warm tone when people see the warm tones of their own brain will be touched by the perceptual point, become perceptual, to red, light yellow mainly arouse people's desire to buy, in the festive festival of the major shopping site performance of the most obvious. Secondly, the structure of the site, the structure can take on the middle and lower, left and right can be, in line with the user's reading and browsing habits is the key, attention to the head of the page and the left part of the spider access to the key portal can be used for the layout of the list of articles. Finally, the speed of the page to open, the speed of the Web page is the basis, but also to gain experience one of the most critical factors, high speed and stable server support is every site must be careful to put my things. Good user experience is to obtain the basis of spider favor, but also to increase the website PV viscosity, as well as user access to the basis of depth, I hope that we seriously consider and intentions of the idea.

Third， Keywords layout and non-transposition configuration based on competitive degree. The layout of the key words is also the focus of the whole optimization in accordance with the user's reading and browsing habits and spiders crawl process, we are best to use the middle and left in the layout, focus on the top half of the page including the head tag, description tags and keyword tags, the middle part of the relevant columns to build, the column as far as possible to cover the key words, in the article The title of the list and the first paragraph of the article is also the focus we should pay attention to, you can carry out the appropriate keyword embedding, pay attention to remember not to stack or even stack keywords, so often will cause the site down right. According to the degree of competition, we can put the main keyword layout in the home page relatively important position, for example, the first page title tag, keyword tags and description of the beginning of this, secondly, the auxiliary key words we are based on the layout of the site in the main channel and the main column, so you can reasonably assign the weight of the site keyword. The long tail keyword is launched on the basis of the article page, the process of building the article is the title of our long tail words to play the key, reasonable and accurate construction of the title, the layout of the long tail of the word when the combination of user search habits and user psychology, it is best to customer identity to build, In the article the first and last paragraph as far as possible embodiment of the net webmaster tail word keyword, the appropriate place can be properly added anchor text link, as far as possible to achieve the end of the Echo, improve the overall weight of the site to increase the spider's internal pages and related articles crawl.

Four, the article quality and the outside chain construction. Article quality is also the core of the entire website operation and the foundation, the article quality first carries on the high quality article creation, the article not only requests the quality but also should take the user as the foundation, the real release to the user has the meaningful valuable article, enhances the user to the website viscosity and the trust degree, thus enhances The article updates the attention frequency and the time paragraph grasps, as far as possible achieves the regular ration, such for collects also is helpful. Outside the chain construction aspect author thinks, as far as possible to find the relevant links for exchange, can be related to the platform for Link building, and secondly, pay attention to the high weight of the link construction, including Webmaster Network Forum, the laggards, and so on these industry well-known sites, its weight and included are very good, recommended that everyone use. Friends with resources can combine their own resources to go to the third party blog, classification information, question and answer platform, etc. are the best place for us to carry out chain construction. The chain is more expensive in essence than in the outside. High-quality external links can really contribute to the weight and ranking of the site.

To sum up, the author based on the operation of the optimization process of the basic operating ideas and basic optimization process and the detailed analysis, the author has always thought that the optimization of personnel optimization ideas and strategies to determine the success or failure of the site operation, the site before the first to do a good job of basic data analysis, competitor analysis How much time to invest how much energy, is our optimization staff have to consider the problem, followed by the development of the process to carry out down-to-earth efforts, I believe that the weight and ranking of the site will naturally to a benign level of development. Well, today I will share with you to this side, SEO more strategies please Gathen 197813189 discussion. This article from the Intranet security http://www.xki.com.cn original first Admin5, reprint please keep the author copyright, thank you for your cooperation