BBC commentary on Japanese games: changing style and developing Chinese market

Along with Capcom famous producer, Locke's father Rice boat to two and Enix new "Nier" producer Horizontal Pataro, Japan's gaming industry crisis deepened, in the end, how can Japan's gaming industry out of the current predicament, Japanese game companies and producers give their own answers and explorations.　　The European and American tendency of game works will be more obvious, and the new market which is represented by China is the path of their choice. The current video game industry was born in Japan, Japan has been playing a very important role in the game market.　　Japan's games have become part of their culture, and in 2002 Japan's gaming industry accounted for 50% of the world's gaming market, and now that number has fallen to 10%, a figure that will fall further to 8% without a good performance from the Nintendo Wii.　　With all kinds of FPS games hot, Europe and the United States and the market has been a rapid growth, the Japanese traditional game works gradually in Europe and the United States and the poor performance, while the United States and America in Japan, this makes the market continues to slump, gradually become a closed, backward, conservative game island. Japanese games in the development of ideas, background and Europe and the United States have a great difference, which is leading to the rapid collapse of the Japanese market is one of the important reasons. Hirokazu Hamamura, chairman of Japan's famous game magazine Famitsu, said that Japanese players were fundamentally not interested in shooting and war games, and that the current Japanese games were very much influenced by anime, while the European and American Games were more similar to movies.　　These deep-rooted differences determine the nature of the game between Japan and Europe. In the face of the current serious crisis, the Japanese industry has been actively looking for solutions, Europe and the United States is what they have to do.　　In addition to many Japanese manufacturers trying to introduce some new European and American style of new works, for some of the classic they have made bold changes, "Ghost Cry" new book is the best proof. In addition to making the work more easily accepted by European and American players, Japanese game makers are also constantly pioneering the emerging gaming market, in which the Chinese market is increasingly valued by Japanese manufacturers. Compared to the European and American markets in Asia, especially the Chinese market, the development potential and market space is huge, in the aesthetic aspects of the game and Japanese players more similar.　　Actively explore the Chinese market has become a new strategic focus of Japanese manufacturers, "Final Fantasy 14" landing in the Chinese market, more cultural masterpiece of the simultaneous launch is the best proof. With the adjustment of Japan's industry and the continued growth of PS3, the launch of the Nintendo New era mainframe, Japanese industry is gradually seeking breakthroughs and recovery. (Digging the shell net)