Beach video New Blue Sea Sina released 2014 short video marketing strategy

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December 11, 2013, "Video and New Literacy" 2014 Sina Salon will be launched in Guangzhou, invited from the FMCG, automotive, day-and other industries brand advertisers, agencies to participate. The salon will be based on Sina Chief planner James, Sina Deputy editor-in-chief Zhao Tian, Sina Network product Technology deputy General Manager Delphi, around the "short video Marketing Value", from the content, brand, data, marketing and other perspectives, the overall description of the short video industry development Trend, For the brand of advertising to tailor a wide range of short video marketing solutions.

Eric iVideoTracker2013 data show that video is already the largest number of users, the use of the longest Internet applications. At the same time, with the effect of video advertising verification and advertisers, video site advertising revenue is doubling year after year, but the film and television play copyright high prices always tie up the profit of the video site. In fact, in many Internet video content, the value of short video is not inferior to long video, short video and long video user scale between September 2012 and July 2013 showed an interactive lead situation, the July 2013 short video user scale and long video users basically flat, did not buy short video, Represents its marketing value and earns only half of it. In these short videos of different content, news, entertainment, life sharing and sports are all more common.

Sina Video This launch of the short video strategy, mainly relying on the portal and micro-Bo dual platform, polymerization professional video organization of the production advantages, to Sina produced or jointly produced in the form of users to provide more high-quality boutique network short films, skits. At the same time, Sina micro-video strategy will also provide advertisers with a more comprehensive video marketing solutions, together to create more efficient network video business model, and the model to feed the industry chain, and ultimately to promote China's network of short films, drama Development and growth of the ecological system.

It is reported that Sina 2014 short video marketing strategy in December 12, 2013, 17th in Beijing, Shanghai, held a series of salons, 2014 what kind of thinking to make video use "watertight"? Welcome to the scene, listen to Sina's views, sharing, more interactive.