Beijing News: Zhou 祎 methodology: How to reverse the future of hanging silk

Zhou's idol was Steve Jobs, who did not think Steve Jobs was so great, but rather called him "the rebellious hanging wire".

In an interview in 1995 (The interview tape was lost for more than 10 years, dubbed the "lost Jobs Interview"), Jobs called himself hippie. Zhou that the so-called hippie, in fact, is the era of a rebellious cock silk, contempt of authority, contempt for the so-called Gaofu and white beauty, contempt for mainstream values, the pursuit of unique, Maverick. This hanging silk finally reversed the future, subversion of the technology industry, creating a great enterprise. Here, hippie spirit is perfectly integrated with Silicon Valley technology.

In China's internet world, Zhou is also a subversive. His new book, Zhou--My internet methodology--tells you in the first person that it's a simple way to complete subversion and reverse attack.

Software free

Innovation in line with human needs

"Hung 祎, what are you doing?" Are you going to be the enemy of the industry? Aren't you going to blow our jobs? You are serve to go. "360 company released free anti-virus software that night, a traditional antivirus company boss calls to Zhou, grievances in the show helpless."

Zhou thinks, this kind of Shing the pot thing, he does not have to do also will have other company to do, because this is the Internet age inevitable trend.

Free, Zhou called the "important spirit" of interconnection. Why Internet services can be free, he explained the obvious truth-if the development of a software cost of 10 million yuan, when 1 million users use, each user sharing cost of 10 yuan, when 10 million users use, the cost of sharing is 1 yuan, when 100 million users, the cost of allocation is 0.1 yuan.

When the number of users is very large, the marginal cost is approaching 0, which is inconceivable in the industrial age, and it is impossible to make any physical product at such a low cost. But in the age of the Internet, successful companies offer free software and services to glue hundreds of millions of users, and thus derive immeasurable commercial value. Google, Facebook and Tencent can all be classified as such.

Zhou 祎 through the Internet business model of the nature of the free antivirus this trump card. Zhou that the cost of becoming cheaper, the fee is free, in line with human needs. He predicts that future hardware free will also become a trend.

User first

The simple and pristine essence

Chinese Internet big guy, Zhou is considered to be a combative heterogeneous, a shot is muddy generous posture, never care about the opponent is much stronger. He explained that, like to read the Battle of Guandu, Chibi War stories, the natural buried in the weak complex.

360 had been referred to as "rogue Enterprise", and some even called Zhou 祎 a combative "Mad Dog". He sees himself as a man who fights crocodiles in China's internet jungle and mire. He has summed up 360 of the growth history, "no matter how many people scold you, as long as you are good to users, get user support, will eventually win." ”

Even with a lot of "enemies", he is generous with praise for his rivals ' excellent products. For example, he praised Ma's QQ and micro-letter user experience first, Lei Millet in the subversion of mobile phone industry. He agrees with these products and, more precisely, the concept of these products--the user first. These four words are the simple and plain essence of his "Internet methodology".

Just like his 360 companies, not the biggest beneficiaries of free anti-virus, hundreds of millions of of users enjoy free service, is the real beneficiaries.

Zhou also sees the free removal of rogue plug-ins as a form of redemption, since early 3721 (Zhou, a company that was founded early in 2003, was bought by Yahoo. $120 million), and he was dubbed the "father of the Rogue plugin".

Different

Like an apple. different

Think different (not the same "want") is an Apple advertising slogan. Mr. Jobs returned to Apple in 1997, launching the famous "Apple-different" ad to deliver Apple's values. Zhou the idea of his message, which was mentioned several times in the book.

Different, is Zhou 祎 understand think different. He wrote these four words into his own values. "Be sure to do differently than others, even sometimes to reverse, not Shing." ”

Zhou announced 360 antivirus free, in the eyes of peers, he is a madman. Mr Ma, who is now red-hot in the U.S. capital markets, said he was a fool 10 years ago when he asked to change the business landscape.

Zhou is "two" to insist, for 360 in China's internet to win a place. Ma Yun is very "two" to adhere to, creating a huge electric business empire. Change the unified values of Chinese society today, let more people Shing different ideas, can encourage the innovation person. The Zhou of "not taking the usual road" has come to the conclusion that if China needs real innovation, its values are the most important.

Tolerate failure

Turnaround will return to the king

Aside from jobs, Zhou also likes who Netscape founder Anderson. Netscape was killed by Microsoft, but it made the world's first Internet browser, creating history.

Anderson is a loser in a secular way, because his company has not survived and he has not earned tens of billions of of his wealth. When he introduced himself to Mark Zuckerberg as the founder of Netscape, Zuckerberg asked him what Netscape was doing, which made him frustrated.

But Anderson is the hero of Zhou's mind forever, because without him there will be no browser of all kinds. Who has never failed? Even the winners of Bill Gates, Jobs and Jack Ma have experienced failure in the early stages of entrepreneurship.

Zhou, the first venture is a failure, he made the anti-virus card is a failure of the product, for this he had a head down to the customer's scold. He also suffered a greater setback, since he thought that the internet in China suffered the biggest failure, so he will be tolerant of failure, understanding failure.

What happens when you fail? Fight Undead "Xiao Qiang spirit" plus the lessons of failure, turnaround. Steve Jobs led the Apple comeback, Zhou led 360 of the perfect redemption, are losers on the return of the king.

This has to do with the character of defeat. In the case with Tencent, Zhou had issued an open letter, even if the giant hit the ground to find teeth, in the spirit of 360 is standing, 360 "like a needle to the giant sting." However, Zhou that China lacks a culture of tolerance, the success of the king is a measure of standards, people fear failure, dare not to innovate. This has to change to make China a true Silicon Valley spirit and jobs.

Idealism

The first element of a good team

Zhou's Internet methodology, such as the Sunding general, will look like a tall, mysterious and elusive high-tech industry dismantling the orderly. And this methodology is not only applicable to the Internet industry, but also beneficial to many other industries. Because many industries are being integrated into the Internet wave, industries and businesses that can't keep up with internet thinking are destined to be eliminated, and great companies like Nokia are spared.

As a media person, reading this book can not help feeling, in the information age to achieve a glorious traditional media, the original business model and many internet companies are not different, "wool out of the pig", that is, through a large user base to attract third parties (such as advertising) to pay.

The crisis in traditional media is not a matter of business models, but of the inability to meet the growing needs of users (readers).

In the face of the Internet tide, entrepreneurial opportunities are bowed, traditional industries and enterprises are facing the survival or transformation, as well as two of the challenges of entrepreneurship. How to create an excellent entrepreneurial team, Zhou idealistic feelings as the first element. The entrepreneurial team that aims to make a fortune is apt to fall apart, a summary of years of Zhou practice.

He had previously said in an interview with the Beijing News that he would be a "super Angel" after the 360 listing, to support the younger generation and give them money to help them. It's his favorite thing to prop up a small company, subvert the rules of a big company, and overthrow a big company.

See this sentence, I want to add a "sinister + bad Smile" in the back of the expression. The subversive is eager to have successors, even at their own subversion, subversive methodology has been taught, you can do? Try it!