Beijing state-owned company discloses Bird's nest water cubic income 700 million no loss

"China Economic weekly" reporter Song ︱ Beijing reported the closing of the Beijing Olympic Games for two years, "the Olympic Park in the 14 companies basically realized cash flow flat, no loss."　　"Wang, director of the Olympic Park Management Committee of Chaoyang District, Beijing, told the China Economic Weekly when he attended the Olympic Park Cultural Development Forum." The Olympic Park, represented by the bird's Nest and Water Cube, has become one of the most popular tourist attractions in Beijing. According to the Beijing state-owned Assets Management Limited liability company Chairman Li Aiqing introduced, as of the end of July this year, the Bird's nest cumulative reception of tourists up to 13 million people, Water Cube cumulative reception visitors 4.5 million.　　The average daily traffic of these two landmark Olympic venues has surpassed the Imperial palace and Great Wall, and has created the best operating performance of the major landmark venues of the Olympic cities since World War Ii. However, the industry pointed out that the current main source of income of the Olympic Park is still visiting tourism, mature, diversified business operation model has not yet formed. "Ticket income accounted for too high, so the landmark Bird's Nest, Water cube, such as the income structure of potential risks."　　Li Aiqing told China Economic Weekly. Park maintenance Government subsidy what is the Olympic Park? Wang told China Economic Weekly that the cities that held the Olympic Games generally called the Olympic Park the main venues or venues concentrated, "the so-called is not like a park to collect tickets or a vote system, etc. is a misunderstanding."　　"In Beijing, the Olympic Park refers to the north end of the central axis of the city, covering about 1159 hectares, including Forest Park, National Convention Center, Sports venues, China Science and Technology Museum and hotels." Wang, in an interview with China Economic Weekly, said that the Olympic Park in addition to three Olympic venues (Bird's Nest, Water Cube and national stadium) charges, including Forest Park, and other venues do not receive tickets.　　Last year, the Olympic Park in addition to the operating venues outside the infrastructure construction and maintenance costs amounted to 600 million yuan. "Last year, the Forest park staff wages, green maintenance and other costs of about 200 million yuan, other funds are basically used in the Olympic Park in other places of environmental sanitation, water conservation, green maintenance, night lighting and park operation in the initial hardware facilities."　　"Wang said. "The Olympic Park has represented the image of the country, the bird's Nest, Water cube operation can not fully value the economic benefits, the stadium and exterior maintenance standards must be higher than other regions." "Wang said," in the park area of cleaning as an example, after the Olympics although cleaning standards, but now also after the Tiananmen Square cleaning standards, a year of flowers to change two or three times. "It is reported that, because last year is the Olympic Park operation early stage, therefore spends more on the hardware facility," for instance constructs the Tourist service center, the toilet and so on public facilities, but during the ' Twelve-Five ' Period (2011-2015), the Park maintenance expense will reduce gradually. Wang told reporters.　　It is reported that last year, the maintenance costs of more than 600 million yuan by the Chaoyang District government and the Beijing government equally. "In fact, there are no Olympic venues here, and the governmentThe construction and maintenance of these infrastructures are also necessary.　　"Wang said. The Bird's Nest, the Water cube is "face" the Olympic Park, especially the Olympic venues operating costs are enormous has been difficult to solve the difficult problems of the Olympic Games and even a huge burden. Li Aiqing told China Economic Weekly that the Sydney Olympic Park's annual operating expenses are about $120 million trillion, and the annual maintenance cost of Athens Olympic venues is as much as 100 million euros.　　In China, the bird's nest only a year of maintenance costs will be 70 million yuan. "The large-scale Olympic venues have a large scale, high technology content, some Governments are unable to withstand high maintenance costs and even decided to dismantle after the game."　　"Li Aiqing said. However, many large stadiums in the world also have successful operation cases, such as changeable conference facilities, retail shopping malls, museums, cinemas, etc., to carry out various sports activities; The Olympic venues can be made into large sports venues, comprehensive cultural parks, tourism and leisure good places. Li Aiqing said, "The diversified operation of the venue allows the venue operators to obtain stable cash flow, such as the Barcelona Olympic venues, Manchester Stadium in England, South Korea Seoul World Cup stadium is a model." Two years after the Olympic Games, Beijing's Olympic venues have been quietly "face", and some turned to a variety of operations, and some become a fitness place for the masses.　　As the most symbolic of the Olympic Park Bird's nest, Water Cube has been seeking to turn. After the Olympic Games, the Bird's Nest has held the Italian Super Cup, the world Championship and the opera "Figure Turandot" and other events and performances. Water Cube also held a large and small more than 100 activities.　　However, the operating efficiency is not very satisfactory. In the bird's Nest operation, the sports event box office is not high is the biggest problem. The August 8 Barcelona to the security of the soccer friendlies as an example, nearly 60% of attendance, half above is a variety of nominal gift tickets. "The maximum capacity of the bird's nest is 90,000 people, the general activity is difficult to achieve such attendance." Ten thousand or twenty thousand of people in the nest will appear empty. So to the cooperation units to give tickets, and increase the price of tickets.　　"The insider said. European Football League, the United States of America's NBA, so that a large number of stadiums not only do not lose and most of the surplus, but, "the domestic sports market, such as football, basketball and other large-scale competition items of low commercial value, China's advantage projects are not suitable for large venues, the box office is low Therefore, the bird's nest is difficult to carry out large-scale competitions.　　"Li Aiqing said. Two or three years later to get rid of the tickets to rely on the Olympic venues to visit the heat of the bird's Nest, Water Cube brought great benefits. Wang told China Economic Weekly, as at the end of 2009, there have been more than 40 million people visited the central area of the Olympic Park, "at ordinary times 130,000, the weekend about 300,000 of the crowd and more than 5,000 visitors a day to visit the bird's Nest and Water Cube, so that foreign venues envy unceasingly." "Li Aiqing revealed that after the game for more than a year, the Bird's Nest integrated operating income of 550 million yuan, Water Cube also has 150 million yuan," Water cube financial basic not loss, the Bird's Nest recently also maintain financialBalance state, but more than 70% of them come from ticket receipts. "The Olympic Park has the world's largest square, the most luxurious venues, the Olympics Forest Park is bigger than the two summer palace, only rely on tourists to support the operation of the Olympic venues is clearly not enough." We must do more activities with international influence.　　"Wang said.　　According to Li Aiqing, they are bidding for the 2015 World Athletics Championships, the World Short Pool Swimming Championships, the preparation of large-scale in-field performances. Reporter interviewed to understand that the water cube has been comprehensively completed after the transformation, Multi-feed opened, to the public, tourists open operation of the area accounted for 76% of the total area. Through the new recreation park, public swimming, fitness and sports exhibition, licensing commodity development and other business management, the initial realization of a diversified operation. "The next step, the water cube in the overall income to ensure the stability of the basis of this year, and strive to increase the proportion of non-tourism income to 40%, the future gradually upgrade even more than 50% to achieve full profits."　　"Li Aiqing said. "The Bird's nest as the Olympic Stadium, compared to any other Olympic venues are large volume, difficult to transform." Therefore, for the bird's Nest we will take the ' side of the open tourism, cultural and sports activities, and gradually carry out the transformation of the method, the gradual realization of complete functions, multiple operations. Li Aiqing told reporters that at present "Beijing Olympic Museum" has settled in the bird's Nest, they are also carrying out the "Olympic main Torch" transfer transformation.　　At the same time, the bird's Nest also has more than 80,000 square meters of area, will be used for Olympic special restaurant, souvenir retail, as well as guesthouses, conferences and exhibitions and other services to develop. "Two or three years later, the Bird's Nest and the Water Cube, two landmark Olympic venues, will be freed from the reliance on tickets," he said. Li Aiqing told reporters.