Bidding veteran talk about how to confirm the promotion of core business words

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Before doing the bidding promotion, to understand your business/project characteristics, pros and cons, information retrieval volume and so on.

At the same time, if you want to bid for the promotion, first of all to clear your marketing purposes, branding, or to obtain potential customers?

To locate your core keywords (core product/service keywords).

Thinking: If you are a potential customer, how do you search it? If you want to buy this product, how do you search?

In short, an industry focus on the promotion of words, that is the word can bring you effective consultation, bring orders, bring profits!

Otherwise, not!

Moreover, through the follow-up to promote the data analysis, to check the leak fill, and analyze the effect of the average cost of keywords, the cost is too high, is certainly not.

It is important to know more about your core business and the search behavior and requirements of potential customers.

If a core keyword advertising fee is too high to make ends meet, but can also bring some advice/orders, how to deal with?

One thing I think, your product profit is small, the word competition is intense, want to obtain the order, have to pay high price to get rank, the result becomes this, input is bigger than output.

Workaround:

If the root of the core keyword more, take the reduction of matching degree + price processing, and monitoring observation.

Otherwise, direct price reduction, monitoring and processing.

In doing so, there is only one purpose, the cost of advertising in a more appropriate keyword.

This paper is from bidding quiz platform: http://ask.adsemer.com/