Banks, retailers, Google and even the National Security Agency praise the big data for forecasting and analytics. In fact, in this wave of new analytical wave, there is more interesting big data display space, this is the gaming industry. In the gambling industry, digital analysis and intelligent forecasting have become the cornerstone of a foothold. Practitioners face this once-in-a-lifetime massive amount of data processing technology and will undoubtedly choose to readily accept them in order to increase the possibility of digging potential wealth.
Big data in the gaming industry is the foremost application of the results forecast, I believe we must have thought of. The industry-leading Web site by British gaming company Paddy Power, with the recent rise of online gambling, means they need to sum up hundreds of terabytes of rapidly accumulated data and guide future growth.
"We have always followed the entrepreneurial culture and in business intelligence we use it more for management than for business expansion," said Conor McMenamin, business intelligence manager at Paddy Power, in an interview.
The main problem with online gambling is that it is a hugely dynamic business that needs to be constantly handling changing odds. This makes the standardization of data warehousing techniques somewhat redundant, as gambling companies must be able to access business data at will. Paddy Power's solution is to process real-time data from Excel clients in Microsoft SQL Server and SQL Server Integration Services using QlikView's Business Intelligence solution.
"This is a scalable platform that we can rapidly develop without being subject to issues left over from history," McMenamin added.
Paddy Power's self-service business intelligence model means policymakers are able to drill down into the data in the enterprise to ensure that IT managers always have control over the data structures under their jurisdiction while helping the company continue to focus on strategic goals.
In addition to gambling companies, some service providers are also channeling players to big data discovery messages to help them get the right conclusions and increase profitability. This is the tenet of SharkScope, a poker game company that recently deployed TokuDB's high-performance engine in the hope of optimizing database performance.
SharkScope claims to have the largest online poker tournament database in the world and accumulates millions of online poker games daily. The idea is that players can use SharkScope to track their game statistics, thereby improving the level of the game, to avoid "casino master", and ultimately achieve the purpose of win-lose. Until some time ago, the company was still using outdated MySQL databases, but in the fast-paced poker world, players needed to access the data in near real-time. The kind of 20-second query process that used to be unbearable, and even led users to abandon SharkScope, companies urgently need to find a solution.
With the help of TokuDB, SharkScope's MySQL database now handles over 1 million online poker games daily, and provides as many results as possible for large numbers of queries in near real-time - according to TokuDB's estimates, the average response time is not More than two seconds.
"TokuDB gives us faster search results, smaller database sizes and fewer servers to manage," notes Steve Mayes, CEO of SharkScope. "With TokuDB, SharkScope continues to expand its subscriber base in the future."
Well, now we think about the question: what happens if we can predict accurately the outcome of the Jiucheng Premier League game? Yes, if this is true, overnight prosperity will no longer be a dream.
If you really are a fan of football betting, then according to Betegy, such a vision could indeed become a reality. Betegy claims on its website that it can successfully predict nine via sophisticated algorithms that take into account all the possible factors that affect the outcome of the game (from coaching birthday to real-time events) and matching it with big data Into the English Premier League competition results.
As a Polish-based company, Betegy actually provides results forecasting services to professional teams in 21 countries around the world and claims it has a 76% chance of success. In some special leagues represented by the United Kingdom, its accuracy is as high as 90%. However, in other leagues, their minimum forecast success rate is only 50%.
How did they do that? According to CEO Alex Kornilov, Betegy used double-layered data to predict the outcome of the football match. The first level includes basic statistics, such as recent performance, history of opposition between teams, squad and average goals. The second floor goes one step further, taking into account the weather and other factors that may affect player performance.
Betegy did not say too full, but their predictions have been quite surprising. For the football match, the result is only three - victory, defeat and draw. As a random selection of only 33% success rate of the case, the success rate of 90% apparently has been very good.