Big Data drives Siva marketing new theory

In the debris Generation http://www.aliyun.com/zixun/aggregation/14294.html "> of large data, how to accurately grasp the valuable information from consumers to meet the corresponding needs, is the current issue of the entire marketing industry."

According to a study by IBM, all the content that the Internet produces in one day can be filled with 168 million DVDs, and 90% of the entire history of human civilization has been generated in the last two years. By 2020 years ago the world would have produced 44 times times the size of the data.

November 1, the integrated marketing concept and the 4R theory of the author, from Northwestern University professor Schultz was invited to participate in the "Baidu Moments" marketing ceremony, the first to the domestic release of his new marketing theory "SIVA" model. 4 letters represent Solutions (Solution), information (imformation), values (value), and portals (Access) respectively. This has changed the direction of information dissemination in marketing activities, as Schultz said, marketers no longer dominate everything, power has shifted to the hands of consumers. The customer or prospect becomes the person who sends the message, not the person who requests it, and the organization becomes the receiver and the echo.

The focus of the Siva model is to take the consumer as the core, the search engine's widespread use as the driving force, the brand role is to find the answer for the consumer. When the Siva theory is combined with the search platform, it can provide real-time solutions for consumers. Information is constantly being updated to appear in the way consumers want, and consumers can also participate in the assessment and modification of problems to search again. In short, Siva theory can be fully embodied on the search platform.

China now has 500 million netizens, 300 million mobile phone users, every day in Baidu search request for 5 billion times. Large data to promote the new Siva marketing theory of marketing companies to the technical threshold of higher requirements, some small workshop-style companies will be phased out, or will emerge a lot more vertical category, with strong technical strength of the marketing services company. Extensive media agent will exit the online marketing arena, more refined, platform, integration, intelligent SEM platform and services will eventually be recognized and satisfied customers! At present, Baidu is joint SEM system and service provider Burson Cube, Edersch, national double technology and other marketing services companies to build Siva marketing new theoretical market.