Big data outside the car.

About cars and big data is actually very simple, the car is the intelligent terminal, than the mobile phone, can wear intelligent terminals, as well as television, such as intelligent terminals large, but not the largest, but also our homes, houses, buildings, the entire building and even the entire city has become a digital terminal, through data and network, computing links, Become a part of the digital ecosystem.

Of course, today's automotive industry's big data in the initial stage, data collection, transmission, storage, application of the channel, each link itself has not yet established the ecological chain, business model is still in the idea, is far from mature, at present in this link, auto manufacturers and it vendors, In particular, the major Internet data-related pioneers have recognized the value of the market, and to carry out or carry out research. But from the customer side, whether willing to pay for it, whether to agree to share data, security concerns these problems are present, after all, and television, mobile phone, security is the important factor to consider the car, in this regard the entire value chain platform to reach a consensus, the ecosystem will be built up to take time. Just like the recent general concern, if the car is highly intelligent, can I remotely control your car and do a lot of risky things? No one wants to see the result.

Of course, some of the obvious applications, such as your car performance closely related to the various data monitoring, and classification of transmission to the maintenance, maintenance and other service providers, more economical, rapid and effective performance of the vehicle to advance the contract, maintenance services Many people are willing to accept. Specific to the automotive-related large data applications and ecological environment, we can also simply do some sharing.

1, design and manufacture: including the use of sales, market research and use of data, as well as network open and Third-party data design and manufacture of safer, more comfortable, more in line with customer demand for cars, but also in the automotive design, manufacturing and testing processes such as digital computing and simulation.

2, performance monitoring: The machine to use the process of various details, such as the noise of parts, vibration and parts of the wear and other parts of the vehicle monitoring, understanding the vehicle condition, early detection of problems or early warning, can also provide more accurate vehicle maintenance and repair parameters.

3, behavior monitoring: Car outside the car temperature monitoring and automatic adjustment, record the speed of the car, behavior and other data and driving habits, dangerous road or dangerous behavior tips, even in the emergency to help drivers to brake and other disposal behavior.

4, automatic driving: through the radar and other sensing equipment to detect road conditions and machine processing, scanning and processing of vehicles surrounding the environment and other vehicle driving behavior and other information, the ultimate realization of unmanned driving will release the hands of the driver.

5, Intelligent Transportation: for vehicle owners to provide intelligent navigation services, the use of car location, speed, road conditions and other parameters to provide owners with better real-time road choice, for the fleet or operating vehicles to optimize the route and itinerary, as well as networking management, for the entire urban traffic to provide the implementation of flow data and traffic, road planning support.

6, Commercial activities: such as the use of automotive location and other data information of gas stations, convenience stores, charging stations, repair shops and other settings, accurate advertising, as well as customized vehicle insurance services.

Of course, other applications include targeted precision marketing of vehicles and brands, many of which are in partnership with Internet companies, as well as customized production of cars. Today, cars like Ford Energi can produce 25GB of data per hour, and with a large number of sensors and processors to add, car information, vehicles and mobile communication between the information and communication between vehicles will generate a large number of data, our car is a powerful information terminals, to achieve car and people, And the family and the entire city information System interconnection, brings the application to be many, the imagination space also is infinite, the key present to solve, still is the security and the trust question.