Big Data possible traps?

Mainly from three aspects of the consideration:
1. For many it vendors think of "potential users", is not enough data accumulation, can be achieved in this context of the data strategy?
2. The derivative value of the data is often focused on the enterprise's http://www.aliyun.com/zixun/aggregation/13784.html "> business decisions and even strategic decisions, are these decisions really derived from the data?" In fact, more entrepreneurial intuition and thinking, The role of data is often used to verify the biases of these intuitions.
3. Manufacturers are accustomed to "concept marketing" to transfer the user's view, the past problems migrated to a greater uncertainty. The concept of upgrading is their important growth strategy, each concept of the proposed, like the quack medicine can be "package cure all diseases." In these sense, there is a trap.
For the practitioners, for the CIO, for each user, to eyes Ah!

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