Billions of dollars of great temptation, Disney also wants to compete for the best-selling toy game

The Disney Company announced last week that its integrated sandbox toy game with Pixar, Disney Infinity, became the world's best-selling toy game in the 2014, Disney Infinity. Disney quoted a series of data released January 16 by NPD Group, a prominent data-statistics agency, that showed that "Disney Infinity" rose 16% per cent from the year before during the sales season last November-December, and the market share rose from 43% to 47%. Disney said that "Disney Unlimited," whether sales or sales have surpassed its main competitors, by the company released toy game "Small Rons Pie" (Skylanders).

In a statement today, Eric Hirshberg, chief executive, Eric Heissiborg The Walt Disney Company, saying: "In 2014, the small Rons sent more global sales than the closest competitor 17%, the market size expanded by 30%, as" toys into life " The founder of the Toy to-life model game, "Little Rons" is still the United States and the world's best-selling toy game.

If you are an adult gamer, perhaps you don't know why these two companies are so competing against each other, the pattern of developing games to promote peripheral toys is now maturing and becoming a huge market of billions of dollars a year, the creator of the market and the Disney that has a lot of good quality characters. , as Nintendo has also dabbled in the market, it is believed to be more competitive in the future.