Blizzard celebrates its 20 anniversary review history and meet challenges

Source: Internet
Author: User
Keywords Blizzard
Introduction: Blizzard today ushered in the creation of the 20 anniversary of the Blizzard's official website released a 20-year review video, and early in its headquarters in the office area of the 20 anniversary banner.  Foreign It website OCBJ also wrote a review of Blizzard's achievements and development over the past 20 years. The following is the full text: Game giants Blizzard will usher in its 20-week anniversary this year, for which they have already opened a 20-year glorious History of memory journey.  The 20 anniversary banners built around the California State Owen Headquarters office area have been widely used by players who have been playing games online. Blizzard employees have also received a souvenir coat issued by the company, and the black and blue logo is printed on the back of the garment.  According to convention, Blizzard will give its oldest qualified staff to other people without a job award-the crown created by the New Zealand visual effects company Weta Digital Ltd, which was previously involved in the film "Avatar" and "Lord of the Rings" production. Blizzard has previously set different rewards according to the employee's entry time: The 5-year employee's glorious sword, the 10 employee's loyalty Shield, the 15 employee's champions Ring, and this year's 2-year staff added a seemingly medieval cup. It is understood that the inspiration is from the role-playing (RPG) game "World of Warcraft", the game's number of players more than 12 million.  Players play different roles in the game and then align and participate in the war, and most players spend 15 dollars a month on the World of Warcraft. The current challenges have been the focus of attention at the same time Blizzard has been under more pressure over the years, Blizzard has previously passively regarded as a takeover, subordinate to the Uvivendi group.  They have also had some trouble in recent days, announcing earlier this month that they would give up the "Guitar Hero", "DJ Hero" and "real Crime: Hong Kong" 3 games. Blizzard currently accounts for 1.6 billion of the $4.8 billion annual revenue from Blizzard, and expects 2010 profits to reach $850 million trillion.  Kotick, CEO of Bobby Cotic, said at a recent analyst meeting that Blizzard has built a competitive gaming system through years of investment and development, making it capable of becoming the most lucrative interactive entertainment game in history. After two games were released last year, Blizzard also accelerated the hiring plan, with a staff of 1500 people at California State Irvine headquarters and nearly 5000 employees around the world. Blizzard also plans to release a new version of World of Warcraft, StarCraft 2 and Diablo, but the time has not been set. There are two more games in the next two years, one of which is a large multiplayer online game. "We are well prepared, perhaps the strongest we've ever had, and we've been busy developing new games," said Maik Mo Huaimi, Blizzard's CEO, Mike Morhaime. Maik Mo Huaimi also said: "As broadband in the global popularity, the gameThe industry will continue to grow, and the scale of social games will expand further, and you can play online with friends.  But casual games such as "Angry Birds" on Apple's iphone platform, and "Farmville on Facebook" are now creating a new era. "Before we started talking about the number of users of the social networking site Facebook, 12 million of the players in World of Warcraft sounded a lot, and Facebook's user base made World of Warcraft  Looks like a boutique product. Although Blizzard is now the world's largest gaming software developer, it was very small at the beginning of its inception. In the early 90, Blizzard three founders shared a 650 sq ft (60 sqm) Studio in California State Irving City.  In order to keep the company running, Morhaime borrowed 15,000 dollars in cash from his grandmother, and the company Silicon & Synapse (Silicon Neural bond), which was created by the trio, officially started operation in 1991. After the company was officially put into operation, three founders also resigned from the previous software work, Pearce left the United States Rockwell International (Rockwell Analysys Corp.).  Pearce says their motivation is to do the best games that they want to play.  "We now have tens of thousands of gamers, I don't know if that's what we were able to imagine, I don't even have a job, we thought about it, it was more about creating games that we wanted to play and then we started making them," Pearce said. The company, which was created by the trio in 1994, was renamed Blizzard Entertainment and was subsequently acquired by the child education software developer Davidson & Associates at close to 7 million dollars, which was acquired by CUC International (CUC Analysys) in 1996,  CUC International company was bought by HFS company the following year, after the merger renamed Cendant Company.  Two years later, Cendant was involved in the accounting fraud scandal and was forced to sell its gaming business to Havas SA, the largest game developer in France. 1998, Havas SA was Vivendi acquired. Blizzard became part of Vivendi's Vivendi game. July 2008, the Vivendi game and the merger of Vision, in the company's final name still use the word blizzard, that is, the dynamic view of Blizzard (Activision Blizzard). (Xiao Ming)
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