Boat of network video industry: The bitterness undertaking of PPS and PPLive

In the eight years of the rise of China's online video, pps and PPLive, also growing up in Shanghai, have never deviated from the industry focus. Just, from the original team from the initial launch of the dream of the burst, to the client is completely the development of major video site pressure over the limelight, under the spotlight of PPS and PPLive have been destined to become the video industry a new round of the supporting role of the shuffle battle. Tencent technology to obtain the latest information, is the best evidence of the fate of the gap. In many people's view, to hand Archie Art, is the current market environment PPS the best destination, but for PPS, the merger also means the fate of the decision to surrender. People familiar with the technology revealed to Tencent, since the beginning of this year, Rey, one of PPS's founders, has rarely appeared in the company and has heard news that it sold its shares (about 12.8%), while CEO Xu Wei, who is responsible for day-to-day business, has faded from marketing, marketing, administrative management to gaming operations, Its original work was temporarily taken over by founder Zhang Hongyu, who was responsible for the technology product. An old employee who worked in PPS for many years said to Tencent that the amount of thunder before the PPS management core discourse right, in the PPS was love after the merger and departure is also a necessity of choice and inevitable results. On the other hand, although the Archie Art and PPS in the product model, the user group and so on have the very big difference, after the merger has maintained the Double brand operation, but the two follow-up integration also is not like the outside world to see so beautiful. More than the end of May has left the PPS Beijing team employees to Tencent Technology, for them, after the merger of everything in haste and confusion in: May 7 by the official mail to inform the merger; May 13 by the Archie Arts organization of the first communication will be, May 16 received a notice to pack all the office supplies, May 17 was told to move to Archie Arts headquarters, then there was the warmth of the media coverage of the scene; a week later, May 23, pps Beijing, Shanghai, Guangzhou Department also announced layoffs, a number of employees began to handle compensation formalities, and was required to hand in office equipment, even without handover work to facilitate the day to leave the company. According to Tencent Science and Technology, the Beijing team, including the staff of the 50 team has now left more than 30 people. have participated in the integration process of Tencent technology, Zhang Hongyu and other people on the integration of the Beijing team is not aware of the progress, and a departure from the Shanghai headquarters to Tencent Technology, he understood that the Shanghai headquarters layoffs in more than 100 people in a few days. Combined with the above information calculation, the PPS layoff may have been around 20%, more than previously expected cuts however, the above data does not preclude the resignation of employees because of dissatisfaction was the possibility of exaggerated facts. At the same time, just as the PPS after the merger of the integration of the pain period, the old enemy pplive is in a more tense and anxious stage, still have to go around for their fate. In early 2011, PPLive announced a whopping $250 million trillion investment in SoftBank, the largest global video financing. But two years past, PPTV's aura had been shattered, and the capital markets ' mutation had made its plans to go public in the US far from being available, as well as news of its cash-flow tensions over aggressive expansion. Since 2011, PPLive has spent a lot of money and energy on Web-site and client-side, on-demand and live broadcasting, television networking and network television, and multi-line operations on PCs and mobile terminals--people familiar with the situation said that the market was too strong, and the product technology was not enough, has also caused the PPLive founder Yao and PPLive CEO Tao contradiction. The sharp turn of the situation let PPLive have to seek another way out. According to Tencent Science and Technology, Archie Art and PPLive also had the only one cooperation, but Archie the CEO gong to Tao told the story "not interested, but that pplive positioning and the future is unknown." Investors in the investment sector to Tencent Technology disclosed that, subject to the complex financial situation, SoftBank has refused to reinvest, PPLive also abandoned a new debt plan, is trying to introduce new financing, and Su Ning, Alibaba, Sohu merger negotiations are still in progress. Client video encounters copyright infringement in fact, compared to many video sites, the establishment of the earlier PPS and PPLive have had a very beautiful moment, the above mentioned some of the PPS old staff will be 2010 years before the establishment of the love of odd art mergers and acquisitions feel difficult to accept-but undeniably, online video site has become the trend of industry development. The advantage of the previous client is that the use of Peer-to-peer technology to provide high-definition video, low cost and buffer speed, more importantly, in the early growth process, a huge amount of pirated content is to attract users and flow of the weapon. And the start of the original content of the online video site, to the copyright as a weapon to the competitors frequently. The 2010 has become a watershed of symbolic significance. This year, the video became the focus of government departments to combat piracy, antenna video 6 senior executives were arrested for alleged infringement of copyright, piracy of legal sanctions began to rise from civil liability to criminal responsibility. In the face of great challenges, PPS and pplive have begun their own transformation. PPS accelerated the pace of the legitimate operation, and since 2011 to propose a composite platform "concept, the main push Community products Entertainment Circle" and PPS Web Game Center. PPLive has chosen to promote the Web end and the client at the same time, obtained the soft silver financing to strengthen the investment and the copyright content purchase in the television and the Sports Direct seeding field, and proposed the network television development direction. From the final results, the transformation of the two has not been able to reverse the gap with online video sites widened the situation. The reason is simple, compared to the major video sites, pps in the copyright investment in the capital support is obviously inadequate; while pplive in the field of sports and other areas to establish their own brand influence, but the layout of the multi-line operation so that its location is unclear, the current capital strength is not enough to support its establishment of competition barriers, Once overseas listings are stranded, the business model faces unsustainable risks. Zhang Hongyu recently in the interview with Tencent Technology, in the viewFrequency service and SNS, portal information and search in the integration of the Internet age, the client video lack of effective traffic access and content marketing channels, in the influence and product connotation, form, interaction and service level, there are obvious short board, and thus appear marginalized trend. PPS and PPLive in the face of online video site impact, while the client video competition between the more brutal. Storm audio and video CEO Fengxin that the client has a strong exclusion, the user's overlap with the use of more than 30%, is a life-and-death relationship. The war between PPS and PPLive is the best proof of this assertion. As early as April 2010, the two sides openly erupted the uproar of the unloading door incident. And according to Tencent Technology visit to understand, last year, the industry has shed a detailed list of confidential information on pplive loans, pps an executive has been disinformation as a spy, on the micro-blog through the vest "spread the negative information of competitors," a series of hidden events behind each other secretly make trip suspicion. With the advent of a new wave of mergers and acquisitions in the video industry in recent two years, due to the more significant mobile-end installed capacity, and the video site has a better complementarity, PPS and pplive also become the industry leader of the important consideration, and the competition between the two smooth and extended to the capital power of the contest. Tencent Technology has previously exclusive report, in March 2012, after the news of the merger of Youku, Archie Yi and pps for the first formal negotiations and on the cooperation between the two sides reached a preliminary intention, but the contact was soon pplive investors soft Silver founder son interrupted, Son also put forward to Baidu investment Archie Art 400 million U.S. dollars, and by Archie Art merged pplive scheme. PPS President Xu Wei recently in the media interview revealed, and Archie Yi reached initial cooperation intention, also in son invited to go to Japan to discuss the possibility of cooperation. PPS at that time to the justice of the commitment is to be able to accept financing, but can not be forced to demand mergers and acquisitions-this, son oral consent and to the PPS account on the 30 million U.S. dollar deposit to form sincerity. After talks with Archie and PPS respectively, son Archie Arts and PPS mergers and acquisitions continue to move forward, but behind the love of the investment side of the art of Baidu and Providence, as well as the PPS investment side of the source, Qiming venture, PCCW and so on, plus soft silver and hope to join, Lead to differences between different stakeholders too big to advance substantively. People familiar with the information to Tencent, Baidu hopes to maintain Archie art on the absolute holding of PPS, dissatisfaction soft silver cross-pin, but also take into account the interests of Providence, and decided to put the transaction on hold, the first solution and providence problems. Last November, Baidu announced the repurchase of Providence's holdings of the Art of Love, will Archie art into a separate subsidiary of Baidu. and PPS had to swallow the bitter fruit for a while. The shrewd son succeeded in stopping his cooperation with Archie, but wavered in his deliberation on a larger scale of financing,It is hoped that PPS will accept the pplive of mergers and acquisitions as a condition--this, at the top of PPS, which has been fighting with each other for many years, it is difficult to accept both strategic value judgment and emotion. In the end, PPS rejected the son financing package and the proposal to convert 30 million dollars into preferred shares, and decided to refund the 30 million dollar deposit for Sun justice. However, until April this year, the PPLive high level continues to contact PPS, asking about the possibility of merging. For PPLive, the significance of the acquisition of PPS is to enlarge the scale, as a chip to continue to obtain financing from SoftBank, and even retained the possibility of future independent listing. Until the beginning of this year, Archie and PPS began the second cooperation negotiations, reached a preliminary agreement on March 20 and finally signed the completion of mergers and acquisitions, which also doomed the PPS and PPLive competition will continue in the future for a long time. With similar business model to start, facing the market environment changes brought about by the same challenges, PPS and pplive on the development path has made different choices, and the industry trend is difficult to reverse, it seems that the two will have been the same outcome of the acquisition. Overseas listing is no longer the main theme of the industry now, when the major internet giants waving capital began a series of mergers and acquisitions, when many years with the city's friends PPS also committed to Archie Art, the future left to PPLive Road has been very obvious. In the context of the big trading era defined by Tencent's technology, the fate of PPLive will depend on the balance and pros and cons of the capital forces and industry giants for their respective layouts, and PPLive's priority is to increase their weight in future transactions. 1 2 > Remaining full text [author: Fan Xiaodong] Client video encounters copyright in fact, compared to a lot of video sites, the establishment of the earlier PPS and PPLive have had a very beautiful moment, the above mentioned some of the PPS old employees will be 2010 years before the establishment of the love of odd art merger feel difficult to accept-but there is no denying , online video site has become the trend of industry development. The advantage of the previous client is that the use of Peer-to-peer technology to provide high-definition video, low cost and buffer speed, more importantly, in the early growth process, a huge amount of pirated content is to attract users and flow of the weapon. And the start of the original content of the online video site, to the copyright as a weapon to the competitors frequently. The 2010 has become a watershed of symbolic significance. This year, the video became the focus of government departments to combat piracy, antenna video 6 senior executives were arrested for alleged infringement of copyright, piracy of legal sanctions began to rise from civil liability to criminal responsibility. In the face of great challenges, PPS and pplive have begun their own transformation. PPS accelerated the pace of the legitimate operation, and since 2011 to propose a composite platform "concept, the main push Community products Entertainment Circle" and PPS Web Game Center. PPLive has chosen to promote both the Web end and the client, and to obtain the soft silver financing, the investment in the field of TV and sports liveCopyright content Purchase, and put forward the development direction of network television. From the final results, the transformation of the two has not been able to reverse the gap with online video sites widened the situation. The reason is simple, compared to the major video sites, pps in the copyright investment in the capital support is obviously inadequate; while pplive in the field of sports and other areas to establish their own brand influence, but the layout of the multi-line operation so that its location is unclear, the current capital strength is not enough to support its establishment of competition barriers, Once overseas listings are stranded, the business model faces unsustainable risks. In an interview with Tencent Technology, Zhang Hongyu recently admitted that in the internet age of video service and SNS, portal information and search merging, the client video lacks the effective flow entrance and content marketing channel, there is obvious short board in the influence and product's intension, form, interaction and service level, thus appears the tendency of marginalization. PPS and PPLive in the face of online video site impact, while the client video competition between the more brutal. Storm audio and video CEO Fengxin that the client has a strong exclusion, the user's overlap with the use of more than 30%, is a life-and-death relationship. The war between PPS and PPLive is the best proof of this assertion. As early as April 2010, the two sides openly erupted the uproar of the unloading door incident. And according to Tencent Technology visit to understand, last year, the industry has shed a detailed list of confidential information on pplive loans, pps an executive has been disinformation as a spy, on the micro-blog through the vest "spread the negative information of competitors," a series of hidden events behind each other secretly make trip suspicion. With the advent of a new wave of mergers and acquisitions in the video industry in recent two years, due to the more significant mobile-end installed capacity, and the video site has a better complementarity, PPS and pplive also become the industry leader of the important consideration, and the competition between the two smooth and extended to the capital power of the contest. Tencent Technology has previously exclusive report, in March 2012, after the news of the merger of Youku, Archie Yi and pps for the first formal negotiations and on the cooperation between the two sides reached a preliminary intention, but the contact was soon pplive investors soft Silver founder son interrupted, Son also put forward to Baidu investment Archie Art 400 million U.S. dollars, and by Archie Art merged pplive scheme. PPS President Xu Wei recently in the media interview revealed, and Archie Yi reached initial cooperation intention, also in son invited to go to Japan to discuss the possibility of cooperation. PPS at that time to the justice of the commitment is to be able to accept financing, but can not be forced to demand mergers and acquisitions-this, son oral consent and to the PPS account on the 30 million U.S. dollar deposit to form sincerity. After talks with Archie and PPS respectively, son Archie Arts and PPS mergers and acquisitions continue to advance, but behind the love of the investment side of the art of Baidu and Providence, as well as the PPS investment side of the source, Qiming venture, PCCW and so on, plus soft silver and hope to join, resulting in different interestsThe parties are too divided to advance substantively. People familiar with the information to Tencent, Baidu hopes to maintain Archie art on the absolute holding of PPS, dissatisfaction soft silver cross-pin, but also take into account the interests of Providence, and decided to put the transaction on hold, the first solution and providence problems. Last November, Baidu announced the repurchase of Providence's holdings of the Art of Love, will Archie art into a separate subsidiary of Baidu. and PPS had to swallow the bitter fruit for a while. The shrewd son succeeded in preventing his cooperation with Archie, but wavered in the deliberation of a larger financing, hoping to accept pplive as a condition for PPS--which, in the view of the PPS executives who had been fighting with each other for years, was difficult to accept, both in strategic value judgments and emotionally. In the end, PPS rejected the son financing package and the proposal to convert 30 million dollars into preferred shares, and decided to refund the 30 million dollar deposit for Sun justice. However, until April this year, the PPLive high level continues to contact PPS, asking about the possibility of merging. For PPLive, the significance of the acquisition of PPS is to enlarge the scale, as a chip to continue to obtain financing from SoftBank, and even retained the possibility of future independent listing. Until the beginning of this year, Archie and PPS began the second cooperation negotiations, reached a preliminary agreement on March 20 and finally signed the completion of mergers and acquisitions, which also doomed the PPS and PPLive competition will continue in the future for a long time. With similar business model to start, facing the market environment changes brought about by the same challenges, PPS and pplive on the development path has made different choices, and the industry trend is difficult to reverse, it seems that the two will have been the same outcome of the acquisition. Overseas listing is no longer the main theme of the industry now, when the major internet giants waving capital began a series of mergers and acquisitions, when many years with the city's friends PPS also committed to Archie Art, the future left to PPLive Road has been very obvious. In the context of the big trading era defined by Tencent's technology, the fate of PPLive will depend on the balance and pros and cons of the capital forces and industry giants for their respective layouts, and PPLive's priority is to increase their weight in future transactions.