Brand value assessment up to hundreds of billions of dollars red cans Wang Lao Ji

Recently, Canton Pharmaceutical group in the Great Hall held "Wang Old Jida health industry Development Planning" press conference, and to "Canton Medicine Wanglaoji, China's first brand" as the theme, showing the red Pot Wang old Kat products and sales data.　　This incident caused the addition of many Bao group dissatisfaction, and then Cadogan Bao Group issued a clarification statement, said the red cans Wang old Kat products by Hong Kong (Group) Co., Ltd. Mainland China's Gado enterprises production and sales, not Canton Pharmaceutical group production and sales. Gado "Counterattack" Canton Medicine this time, Canton Pharmaceutical Group announced at the meeting, "Wang Lao Ji" as the Canton Pharmaceutical Group, one of the famous brand, 180 years of history has made it a well-known brand, the current "Wang Lao Ji"　　Brand value evaluation of 108.015 billion yuan, Wang-ji in the national canned beverage market sales, has become "the first brand of Chinese beverages."　　For the Canton Pharmaceutical Group press conference to use the red cans Wang old Kat products pictures, advertising language, sales data, then Gado issued a statement said that the Gado enterprises did not obtain the consent or authorization, the relevant data also without the addition of many treasure enterprise verification. The brand belongs to the Riddle "Gado and Canton Medicine Group, has been contradictory unceasingly. "Industry insiders believe that the use of" Wang Old Kat "trademark, is authorized by the Canton Pharmaceutical Group, although the two sides have a brand leasing cooperation, but there has been a contradiction between the two sides. According to the information, Gado 1995 from the Canton Medicine leasing Wang Old Kat trademark rights, will continue to the end of early 2012.　　Brand Marketing expert Shu that the red can Wang old Kat marketing done well, the market recognition is high, only last year, the sale of the breakthrough 10 billion.　　According to the Canton pharmaceutical group insiders said last year, the group launched the blue Box of the king of the old Kat drink beverage sales of more than 1 billion.　　Shu analysis, "Wang old Ji" as a canton drug own brand, leasing to Gado sell so good, oneself do so poor, in the mind certainly uncomfortable ah, both sides have contradictions also normal. "Gado and Canton drug cooperation, whether will lease to Gado, now not easy to say."　　According to the Guangdong Pharmaceutical group insiders, the Hong Kong-Hing Pharmaceutical Industry and Canton Pharmaceutical Group set up a joint venture, each holding a stake in the interest, and Hong Kong Hung Road Group and the same Hing pharmaceutical industry is not a boss, still do not know. According to the source, but many food companies and Canton medicine many times contact to seek cooperation.　　including PepsiCo Group.　　The production and sale of the wanglaoji of the red pot has nothing to do with the wide medicine.　　-Gado cooperation, whether the brand will be leased to Gado, now is not easy to say.　　--Drug RELATED LINKS red Jar Wang Old Kat protest green outfit Wang Old Kat two companies have nothing to do with a press conference, let the red cans, green outfit Wang old Ji more strength, red cans Wang old Kat belong to add many treasure Group recently issued a statement said, with Green Wanglaoji Canton Medicine Group Borrow red cans Wanglaoji sales data, in fact, two companies have nothing to do. Add many Bao group said, recently domestic media coverage of Canton Pharmaceutical Group in the name of Wang Old Kat brand owners, held in Beijing on November 10, "Wang Old Jida health industry Development regulationThe "press conference" shows the Red Jar Wang old Kat products and sales data.　　Gado also said that at the press conference, Canton Pharmaceutical Group has repeatedly mentioned "Wenchuan Big earthquake king Old Kat donated 100 million Yuan" and so on. Add many Bao group also said that the Canton Pharmaceutical Group press conference of the use of red cans Wang old Kat products pictures, advertising language, sales data, etc., have not sought the consent or authorization of Gado enterprises, the relevant data also without the addition of many treasure enterprise verification. Changjiang Shang Pao Mao Lin