Breeding pigs gathered to do purple purple to fly higher

Now that the "outlet" is undoubtedly one of the hottest words in the Internet industry, entrepreneurs are passionate about being a pig standing on the outlet, thinking that they can find a outlet to soar. But is it that simple?

Che Sheng Mobile CEO Fu Sheng gives a different answer. Fu Sheng believes that the tuyere swarm gathered, do purple cow to fly higher. The so-called outlet on the purple cow, it is necessary to do a distinctive grasp of the trend of the product.

Why do purple cow it?

Fu Sheng believes that first, the era of universal peace, the spread of information and the flattening of global channels, the barriers of traditional industries are neglected. Second, the Internet has plunged into a feast of capital and imitation. The fight daddy is just a chance, not a way out, the tuyere emerges so many pigs, only has the purple cow trait, in order to fly higher; Third, to meet the needs of useless, occupation user mind is king. Because of the age of overproduction, the so-called "micro-innovations" are old and must constantly look for the purple cow to differentiate the product in Think different ways.

The product itself is the best tipping point

Fu Sheng believes that "purple cow product" itself is the best tipping point. Compared to keen on marketing tools, the product is more feasible.

Fu Sheng to tesla for example. "Control skylight is not a button, there is a bar on the screen, drag how much skylight open, there are five seats on the screen, all visualization." Fu Sheng also said with a smile, "Beijing Third Ring Road, a pile of gas around the car Around me, I feel like a man in a suit goes into the primeval forest and a group of primitive people grill on it. "Tesla has no advertising costs and relies on word-of-mouth communication from fans, which is what sparked the popularity of a different product.

Product concept: cut into the edge, a single point of breakthrough

Fu Sheng believes that to create purple cow products, we must have a "cutting edge, single point of breakthrough" concept of the product.

In Fu Sheng view, Flappy Bird, communication applications Yo, do not step on the white children and so meet the characteristics of the purple cow products. Flappy Bird, just touch can play, simple to no longer simple; Yo also the product "do not let users think" to play incisively and vividly, minimalist interface and communication to make it unique enough; there are not on the white At the just concluded GoogleIO conference, Google volunteered to demonstrate the product in black and white.

Fu Sheng also shared his experience as a Clean Master. In his opinion, it is extremely difficult to subvert another area where many products occupy the user's mind. Therefore, he chose to marginalize the product.

The first is marginalization, full movement. More than a year ago, when PC was still a big share, it put the company's most capable staff into the movement. The second is marginalization, universal security marginalization. Fu Sheng was not directly cut into the security, but choose to clean up the memory, looks very small, but the demand is great, because each Android phone has a memory footprint is high. The third is marginalized and internationalized. When everyone was doing the Chinese market attack, Fu Sheng found that internationally, many small individual teams such as Flappy Bird could get a huge download.

A single point lean ecological surface

Fu Sheng believes that when a product made enough purple cow, this spirit continue to implement, you can begin to enter the point with the state.

For example, Clean Master ranked first in the free tools list in more than 30 countries around the world. The success of Clean Master has also led to the production of many products with chevron qualities such as CM Security, Jinshan Battery Doctor and Cheetah Browser.

Fu Sheng stressed that this era gives us the greatest opportunity is that you only need to do one thing, it is possible to change the world, all the thinking of the past industrialization system, thinking of the latitude, the layout of thinking, can not resist a unique, Different point.

Fu Sheng also said that if you can really find the characteristics of purple cattle products, and then find the outlet, it is possible to fly. APPannie ranking in June, in the global download total ranking, we ranked third, the fourth is Microsoft, the front is Google and Facebook, we really produced by three or four APP, instead of thousands of APP generated Download, the effect of concentration is very obvious. But a year ago, perhaps the world could not get rid of 100.

Traditional companies how to make purple cattle products

In the interactive session of the conference, some netizens asked why traditional manufacturers can not make a Tesla. Fu Sheng said that large-scale traditional companies are not based on product penetration, but a rigorous process, it is precisely because of the interaction between departments and difficult to produce innovation.

Fu Sheng believes that a traditional car manufacturer, in addition to the CEO personally involved in the design of a car, and streamline models, go all out to do a paragraph, all the pressure can be top-down, or difficult to have a chance to make purple cow products . (100 Xiao)