Brief discussion on the optimization details that are easily forgotten by stationmaster

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Details determine success or failure, this sentence used to optimize the site above the same effect. SEO is the sewing work: we need to stabilize the update of the article, adhere to the chain and do the chain, daily statistics, regular analysis of data, etc., however, over time, many owners put these details into the brain, every day just update the article, hair outside the chain, every day playing the content of the king, Outside the chain for the emperor's banner wantonly carry out the project replication, the structure of the site is down the right or pull hair but do not know where the problem, today I have an experienced identity for everyone to simply explain some easy to be forgotten by the Webmaster optimization details.

Site link Optimization details

Site link is to achieve the weight balance within the station and the structure of the station within the important elements of clarity, the author stressed the following links optimization points:

1. Each page in the station should be opened at least through a static text link.

2, the station each page link quantity must carry on the control, should not be too many.

3, the existence of the site to provide users with an important part of the site to the source, there are three layers of concept: through the site map for the user to display important links, through the navigation column set to show the user important links, through the crumbs for the user to show the focus of the station.

4, the site does not appear to click on the corresponding page of the chain contact.

5, set the anchor text link to anchor the text must be related to the content of the Web page, when necessary in the corresponding site appears in the anchor text.

Site Bottom page attention to detail

The bottom of the Site page, is through the last show to our products or articles within the page, to meet the optimization of the small and medium-sized site is the third level of the Site page, these pages are the key to retain users, so we should take seriously, the following is the author's summary of the lower page attention to detail

1, the content of the page to practical, practical content is the key to keep the user, practical content does not necessarily want you more literary talent, the quality of the article does not have to be how high, as long as you have a detailed article can meet user value needs can achieve good results.

2, the content is clearly visible, the content of clear and accurate is the article layout clear, to the people to clean and comfortable, do not use complex, redundant layout to show to the user.

3, accurate positioning of the article, positioning accurate is the main idea of the content of the article, generally let users at the beginning to understand the center of the article, through the column to understand the article argument point of view.

4, content and site-related, not to include or attract users and reduce the bounce rate, but not to add content related to the site.

The image of the site focus on the object

Images in the station interspersed can be more vivid display of the article outline, and not to allow users to produce visual fatigue, so the combination of graphics and text has become a loss, especially for some products stand for madness, but the point of view is worth paying attention to:

1, important text to avoid pictures, important words is to show in the important position of the text, such as navigation above the text as far as possible to avoid using pictures to display, to use normal HTML code.

2, for the picture plus the appropriate attributes, the station for the highlight of the image core we should add the appropriate attributes, in general, the addition of the ALT attribute picture is enough, when necessary can add title attribute and then for the search engine to show more information.

3, the image file name settings, to the site to achieve a good picture rankings, you have to provide more accurate search engine information, in addition to title and ALT image file name settings as important.

Website basic data statistics and analysis

Only through data statistics will find the lack of optimization, when the site is punished when we will find out why, to find out why and insufficient to the right remedy, to achieve the benign development of the website, through such a process is conducive to improve our website optimization level. The following is a brief introduction to some data statistics and analysis of related objects:

1, the daily update of the article address and the long tail word, in order to reasonably optimize the chain.

2, statistics are included in the daily page, as well as the total collection of pages. Can roughly analyze whether the station is benign development.

3, view the latest included in the chain, analysis of a good outside the chain platform.

4, analysis and monitoring of friendship links, so as not to be withdrawn or implicated down the right.

5, look at statistical tools, analysis of thermal efforts to adjust the structure of the site, view the IP source, and then the site long tail words to adjust.

6, statistical space operation, with the log analysis of the spider on the site crawl situation.

Other Forgotten site optimization details

Clear site Hierarchy, now no matter what kind of search engine, simple and clear web site structure are favored, and simple and clear structure of the site is flat, and the popular is of course the horizontal development of the tree-shaped site structure, of course, the horizontal development here is degree, this degree according to the weight of the site depends on, However, for the vertical development of the general site, the author's recommendations are limited to three floors.

Caption element and picture annotation attribute, caption element and picture annotation attribute are used to highlight the core of the corresponding object: title is used to embody the core of the content of the Web page, Picture annotation attribute (ALT) is used to highlight the core of the picture, the author should emphasize only a little, That is, the title element and the picture annotation attribute are staggered on this layer, that is, the core embodiment of the layer is implemented with the TITLE element (the title).

Article source Chengdu SEO http://www.tyylmsxj.cn