Bright Food "open drink" white wine

To the development of wine-oriented varieties in the field of rice wine, still talking about the wine acquisition of light prior to the liquor assets are mainly Jinfeng wine industry, subordinate brands including stone library door and wine. After the consolidation of internal assets, bright Food (Group) Co., Ltd. (hereinafter called Bright Food Group) quickly began to look for "prey" outside.　　Sichuan Water Well Square Co., Ltd. (hereinafter called Water Well Square, 600779) A transfer announcement released yesterday revealed that Bright Food Group took the first step towards liquor.　　Bright First Liquor Acquisition December 29, Water Wells Square issued a notice said, the Sichuan all-Hing Liquor Co., Ltd. (hereinafter referred to as the full Hing liquor) 40% of the equity and its related rights and interests to transfer 47.15 million yuan, the transferee is bright Food Group wholly-owned subsidiary of Shanghai Sugar Tobacco (Group) Co., Ltd. (hereinafter called Shanghai Tobacco Sugar Group). Bright Food Group President Cao yesterday in an interview with the Morning Post reporter said, into the liquor, wine field is bright Food group's strategic requirements, "rice wine is after all a regional wine species, in addition to Jiangsu and Zhejiang, rice wine market is not small, speed into the wine field is bright 2011 years of work requirements."　　"All Hing Liquor is the first liquor company to buy Bright food group."　　Bright Food Group vice president, Shanghai Tobacco Sugar Group Chairman Ge Junjie yesterday also said, into the liquor, wine field has been a bright food group's established development strategy, Bright Food group wine industry will be mainly to the wine with rice wine development.　　Bright Food Group's current liquor assets are mainly Shanghai Golden Maple Wine Co., Ltd. (hereinafter called Jinfeng Wine Industry, 600616), and a single wine, are yellow rice wine. Cao that, as far as Bright Food group, the development of wine industry has a congenital advantage, "our access to resources can still be, there are supermarkets, there are agents, have this experience."　　"Bright Food group currently owns not only farming and other business resources, but also in the field of tobacco and alcohol sales have a certain resources of the Czech Republic Tobacco Sugar Wine (Group) Co., Ltd., the latter has a number of brands of liquor distribution rights."　　Bright multi-wine strategy start Cao said yesterday that bright Food group on wine acquisition issues are with several international companies are talking, but there is no result, is expected to make significant progress in 2011.　　As early as June this year, Ge Junjie has disclosed that it is in contact with an Australian brewing company. Cao said yesterday that the liquor asset Bright Food Group would opt to buy domestically, but wine assets would certainly opt to buy from abroad.　　In terms of the acquisition of brands, Bright Food Group will more value the quality of the brand, hope that through the acquisition of some mature enterprises, with the help of its own marketing channel rapid development.　　Although the light food group has only acquired a 40% per cent stake in the whole Hing liquor industry, it is believed that the bright Food group, as an industrial group, wants to acquire a controlling power.　　Water Wells Fang Removal of foreign acquisitions? The whole Hing liquor industry is a holding subsidiary of Wells Square, the main business is liquor, as of June 30, 2010, Sichuan Quan Hing Liquor Co., Ltd.Total assets of 114 million yuan, net assets of 70.473 million yuan. All Hing liquor produced by the whole Hing Liquor as one of the eight famous Chinese, according to the industry, in the full Hing brand wine brilliant period of 1997, its annual sales have reached more than 1 billion yuan.　　But with the birth of water wells Square brand wine, the whole Hing brand wine gradually decline, until this was abandoned.　　Analysts speculate that the identity of the wine, is the whole Hing liquor is now sold in one of the main reasons.　　According to the regulations, China's "high-quality liquor production needs to be controlled by the Chinese", in order to the foreign wine giant Diageo into the road, Wells Square in this February has been the whole Hing liquor 55% of the equity transfer to Chengdu Golden Rui Tong Industrial Co. March, Mashi immediately received the first major shareholder Sichuan Chengdu All Hing Group Co., Ltd. (hereinafter called the whole Hing Group) Notice: Diageo is to be let Chengdu Ying Sheng Investment Holding Co., Ltd. (hereinafter known as TRAHK) holding a 4% per cent of the full Hing group. If the equity transfer is completed with approval from the relevant departments, Diageo will hold a 53% per cent stake in the Hing Group and will indirectly hold a 39.71% per cent stake in the Wells Square.　　But the acquisition was delayed by the Ministry of Commerce's approval. Guo Shin Securities food and beverage analyst Huangmao and China Merchants Securities food and beverage analyst Zhu Weihua all believe that the Mashi again to sell the full hing liquor 40% equity, or still with the help of Diageo. Mashi also said in the announcement that the sale of the whole Hing wine industry 40% Equity is one of the reasons, "in view of the current state industrial policy related regulations." "Another reason is," explore the whole Hing brand management development of new ideas. "Industry Personage says, with all hing assets stripped, well fang foreign capital purchase case or will essay.