Business niche search and enterprise network Marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In many small and medium-sized enterprises seems to search marketing is one of the most direct and effective online marketing tools, enterprise evaluation of the success of search marketing is to see the key to profit, that is, through the search engine promotion in the end can bring to the enterprise how much direct economic benefits. Analysys International analysts believe that the search engine Web site traffic is not a valuable target users, only in the "commercial flow" proportion of high quality users can find real value to the enterprise target users. The amount and quality of business flows is the key to measuring whether a search engine is truly valuable to an enterprise customer.

Business niche search and enterprise network Marketing

Business focus search engine for enterprises and business users of the professional search engine, focused on the target user groups, the daily traffic is based on the merchant "product Search" of the green flow is its difference from the traditional search engine one of the most significant characteristics. As a new generation of search engine in the provision of network-wide enterprise product information promotion at the same time, comprehensive integration of the entire network of the latest information, search results in a variety of forms to attract the attention of the needs of the eyes. And through multi-platform display enterprise information to help enterprises achieve integration and promotion, precision marketing, business focus search through the online message and direct call service so that both the supply and demand of both sides of the effective communication, greatly shorten the procurement from product search to negotiate communication until the time to deal with, help enterprises through network Marketing to maximize the actual benefits.

With the development of China's internet industry, the value of traffic has evolved from attracting users to the target of traffic and the high demand of value. Customer conversion rate, that is, whether the search really bring sales, will be the focus of search engine competition in the future, and Bailand as the representative of the new generation of business search engine not only subversive changes in the traditional search network marketing methods and charging way to greatly reduce the marketing costs, At the same time, it also adds more and more convenient to search users and enterprise users to communicate effectively timely communication tools. Brando Pigeon Business Search in order to ensure sufficient commercial flow and quality at the same time innovative for enterprises and more and more buyers to provide more user-friendly, simple operation, timely communication, accurate results of intelligent Search service, and to provide enterprises with more ideal network promotion platform will be the enterprise's network marketing effect doubled as the key to sustainable development, so that advertisers spend money to implement.

The traditional search engine's annoyance investment increases, the marketing effect drops

Traditional comprehensive search engine as a popular search tool for public netizens, although has a wide range of user groups but relative to the enterprise precision marketing and reduce the cost of network promotion is far from the requirements, enterprise product buyers through a comprehensive search engine search business information, It is also not easy to spend a lot of time in picking up valuable business information in complex information. This is undoubtedly the biggest loss for the supply and demand side. At the same time, more and more invalid clicks also let the network of many enterprises to push the water drift. This is also the traditional search engine always can not get the enterprise customer recognition of the essential reasons. From the mass user experience, if the traditional comprehensive search engine to search out too many corporate information, the public users will be resistant to the psychological, loss of confidence and patience in search engines. In the long run, the traditional search engine operators will have to face the crisis of profit model. As a traditional comprehensive search engine in the last two years, the market development speed of search marketing has gradually slowed down. Enterprises in the first choice of search and promotion has begun from the effective flow, target population, promotional costs and other aspects of comprehensive consideration of the selection of the search promotion.

To sum up, the development trend of enterprise Network marketing is a more focus, more vivid and more interactive development direction. And the business of the search is also the audience, lively, interactive, and the entire promotion as a service user to develop new products the only goal.