Business-to-business information is hard to find a new way

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Recently, the business-to-business industry lively, Hui Kung Guofan scold the industry website is "lying on the window glass flies, there is no future bright." And Alibaba's Ma Yun by the good people out "don't let it under my nose jumping, kill it!" "Remarks. Haibo, the CEO of China's Web library, also responded most business-to-business enterprises can only provide some basic industry information, supply and demand information, such as poor content, not really e-commerce site, deep digging supply chain is the right path, the recent Nasdaq listed companies Fuki Cyclone is Parkson, Wangfujing, Beijing, passenger, China Hundred Group, Chongqing department Stores, Beijing new Lufthansa's 600 retailers supply system and China's network background docking, trying to open up online procurement and traditional industrial chain of access.

Industry information becomes worthless

China's "a handful" of digital sites also throw a similar tone. "A lot of" website general manager Lin told reporters that most of the current industry sites are relying on the provision of industry information fees, but these industry information is often rough, small and medium-sized help is limited.

The industry website will undergo a process of re carding and value of information. Lin, such as said, many of the industry's business-to-business Web site is to provide a huge amount of information to collect expensive VIP membership fee or annual fee for a living, "a lot" site will do the opposite, the industry information filter.

Yang, the head of China's paper-cutting machine network, also complained to reporters, "Now on the internet a lot of industry content is too rough, often see some inconsistent with the status of the industry information." The overflow of unqualified content will endanger the future of the whole industry, even overdraft some small and medium-sized enterprises to participate the enthusiasm of the Internet. ”

is the order an end point?

In fact, in foreign countries, business-to-business industry is far from China so lively, but not a war of words. On the contrary, China's services for small and medium-sized industry sites generally more impetuous, all the peers together in vicious competition, but no one to reflect on the direction of development of the industry.

There will always be businesses that want to jump out and make catfish. The goal of "a lot" is probably right here.

The general development of small and medium-sized enterprises to go through three stages: hand-workshop stage, foundry production stage, Brand stage. Handmade workshop, a small-scale business, do not need to consider too many market factors, as long as the management of their own one mu of three points on the line. And in the production phase of foundry, as long as there are orders, and then buried in production can be profitable. This means: The deep supply chain is a longitudinal extension, but also a way out. Haibo, CEO of China's network, said that in the retail front, to achieve a deep docking of procurement and supply, it means that there will be trillions of of the market.

In addition to vertical digging, lateral expansion began to appear. "The future of E-commerce will be from simple supply and demand information to the full range of information services, from industry information, enterprise management, online promotion and E-commerce Four aspects of the reintegration." This is a complete chain to help SMEs grow into big brands, and the past may be focused on only one link. ' A lot ' site in addition to Alibaba, Hui-cong and other sites like the provision of industry and demand information, but also to teach to fish. As a result, we do not recognize ourselves as a business-to-business website, but as a Web site to help SMEs sustain their development. "Lin to draw a break from business-to-business strife.

Deep penetration is the hard truth.

Experts with long-term tracking industry business-to-business websites say the future of the business-to-business industry will not be this situation, in addition to supply and demand information, business opportunities, information and other content, enterprises need to participate in the Internet's ability to be promoted, such as the current network marketing products are rubbing shoulders, there are search bidding rankings, Pay-per-click, targeted marketing, etc. Most small and medium-sized enterprises in a confused state, it is not clear what they need, so often the beard and eyebrows together, resulting in a waste of limited funds, the effect is greatly reduced.

And a lot of business-to-business e-commerce sites have not jumped out of the Alibaba model, MA often said holding a telescope can not find a competitor, it is because others are imitating Alibaba, how can imitators become a real competitor? "A lot" site looks more like the role of the integrator, such as Google, Baidu and other Third-party network marketing tools to integrate into different industries for different enterprises to provide customized services. Reporter landing "a lot" site found, and Ali, Hui Cong Emphasis on the macro-different, "a lot" of the concept of business community, highlighting the "personal circle", "Business Circle", "Industry circle" and other web2.0 functions.

In fact, Alibaba set up Ali software, has begun to try to deep infiltration of supply chain management, and including Ufida, ORACLE, SAP, and other past to do ERP, CRM software Enterprises also began to take the "network" of the road, apparently the purpose is to get through the enterprise management, business operation, Customer service, etc. from the traditional to the Internet migration channel. "The service model that we provide in the future may be a result of the same outcome, but it may differ from one another." "Lin said. (Zebian Admin01)