By the home Improvement Diary, the Home Improvement Education, "The hardcover discipline" seizes to live

Home Improvement consumer pain points, including the lack of knowledge of the home (do not know what style, what materials), the construction site to control the difficulties, as well as the lack of reliable decorative building materials to buy channels-start-up companies "hardcover" attempt to provide solutions from these three aspects.

Home education, "hardcover discipline" to provide the home of PGC knowledge and cases, to provide users with neutral information reference. In the "Help" community, UGC is provided with a question-and-answer mechanism that allows users to initiate and respond to various experiential issues encountered in home furnishings. Hardcover Ji PGC case, in the form of diary record of the construction progress of various details, four or five cases swept down, basically allows users to install a variety of pits in the heart of the pit.

Construction control, hardcover discipline allows users to graphic + book form, record the progress of the daily construction. The so-called "user" here, of course, is not limited to the owners. Owners of family, foreman, decoration company bosses can be pulled through the mobile phone number to the same group, the Group of information in accordance with the authorization of owners can be multi-party synchronization. According to the hardcover team introduction, at present, the construction of home decoration is a kind of serial commissioned state, the foreman to stare at workers, owners, decoration company boss to stare at the foreman, the past is either a kind of black-eye state, by the owner sent to the field every day (so tired, deep experience), or the foreman relied on micro- But it can not solve the problem of information precipitation and two times spread.

As for the use of education, the hardcover will require the foreman to keep the focus of the day. And what is the point, the foreman generally know. For both the foreman and the owners, both can be exempt from suspicion and worry, but also for possible ex post facto dispute left a basis for reference.

To solve the reliability of decorative building materials, hardcover discipline next preparation from the O2O Shopping Guide to start, and gradually turn to small, standard goods and electrical business. O2O Shopping Guide mainly for non-standard, the need for physical exhibition of building materials and furniture businesses, to the platform to screen reliable suppliers, the production of shopping guide Yellow pages. Small pieces of electronic business platform to mark the self, become a source of profit.

In the final analysis, the hardcover product value is mainly two points:

1, from the tool point of view, in a multi-party chain of commissioned market, through the information synchronization tool to solve the construction supervision problems.

2, from the perspective of the platform, so that the foreman, home improvement companies, building materials companies have a brand accumulation, and can be based on successful cases to spread. Here the hardcover although not directly to the foreman of a layer, but personally feel that the future can bypass home decoration company, operating foreman group of personal business.

Hardcover founder of the home installed Web site (fence), media, and the app outsourcing company for many years, one of the partners is said to be in the home in the industry has a decade of resource accumulation, in Shanghai, Hangzhou, Beijing, Dalian, there are more rich cooperation resources. Now the team has been funded by Angels.

When it comes to home furnishings market itself, according to the data released by the association, the 14 China construction decoration Industry output value has reached 3 trillion yuan, the company nearly 150,000 companies. Although the market is huge, but most of the offline companies are small and dispersed, most of the decoration company annual revenue but in millions of yuan, and in addition to word-of-mouth dissemination of basic no other credit precipitation and dissemination channels. Optimistic about this opportunity, the rabbit, groundhog, Gu Gu, geek home, cool home music, such as start-up companies in the field of cultivation.