can also do blog marketing? How to be successful

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With the popularity of micro-blog and micro-letter, it seems that the current blog attention is not as good as before, but in the world of the Internet, there will always be their own circle, the blog is because it can more fully show their own, so became a media and marketing important position. So now there are a lot of marketers questioning the ability to do blog marketing? Then the answer given is naturally affirmative, and good blog marketing can often make their own products or marketing content more brand attributes, so as to achieve more value-added.

So how to do a good job of blog marketing it? I think that can be from the following two routes to marketing, but although the two routes in different ways, but the end result is extraordinary way and detonate, and ultimately is to let the blog has a media nature, thereby enhancing the authority of the blog and brand. Here are two implementation paths to analyze.

The first path is the way media is used. For example, for corporate official blog, you can in the blog timely release of the company's news and activities, including the company's related products and video and text content. So that users can see in your blog more rich content, at this time the blog is like a corporate multi-functional site, but this kind of blog more than the function of the site, because has a real-time interactive performance, so you can better grasp the needs of customers, thus timely perfect blog.

The key to blogging in this way is marketing your blog, that is to say, blog marketing is a transit point, so that users into loyal users of the transfer station, because the traditional media marketing model, is only a product or brand promotion of enterprise, for loyal users but not what role, The most is to let the customer look at the site, but will soon jump out, but if the user marketing to the blog, and then with the help of the diversity of blog content and interactivity, especially the interaction between fans, so as to achieve the transformation of user loyalty, so that can be more effective promotion of marketing results.

The second path is to use Word-of-mouth marketing. This is like a blog in the United States specifically reproduced after the wonderful content, so that more people to the content reproduced, thus forming a snowball effect, resulting in a huge marketing effect, it is said that the blog in a few months time to make millions of of dollars. It's a miracle. This also fully illustrates the marketing effect of the blog. Word-of-mouth Marketing is also based on blog content and starting point, such as the design of a number of topics, and then let the industry's relatively well-known bloggers to write some comments, and then let some consumers write some product reviews, and then published to the blog. Then the blog marketing out, so that more customers come to your blog, so you can bring to the celebrity and customer Word-of-mouth publicity effect.

Because the best thing to do is to get more fans to reprint the content, share these content, can even and micro-letter and micro-Bo to combine, encourage users to share the content of their blog, so can form Word-of-mouth marketing effect, and in this marketing role, can also effectively improve the loyalty of users.

In addition, from the perspective of corporate website optimization, because many of the content of the blog is reproduced from the corporate site, then the weight of the blog to upgrade, it will automatically enhance the weight of the site, the two presents a complementary relationship. In a word, blog marketing in the present can still glow new vitality, the key is to see how to play the role of blog marketing, from Word-of-mouth marketing and media marketing model, no doubt can let the blog to enhance their own corporate brand, enhance the value-added enterprises play an important role. This paper comes from the zero-degree software Park http://www.05sun.com/, reproduced please keep the author link, thank you.