One of the world's leading luxury-car makers, BMW, one of the world's largest Chinese search engine companies-Baidu, two seemingly without any "intersection"-has wiped out the traditional manufacturing and Internet sectors. Baidu and BMW recently signed a cooperation agreement, will be jointly on the vehicle Information System Search service technology product development and operation, in-depth cooperation.
The two sides will try to expand the Internet services to the vehicle platform, so that more car owners through the vehicle information system, anytime, anywhere to enjoy the Internet, search engines bring convenience. This is Baidu "box calculation" after landing computer, mobile phone, TV, the first to enter the car market. At present, Baidu has received a number of car manufacturers similar cooperation invitation, it is estimated that in less than a long time, there will be more brands of cars to achieve "search" function.
If Baidu's "ambition" is through different platforms, Rob more users, BMW would like to provide customers with more professional, high-quality "ride Experience" and "information services." In fact, the history of vehicle information systems is not short. Universal OnStar has a history of more than 14 years, providing audio-control navigation, remote open doors and other services. Toyota's G-book allows 3G handsets to be used on the internet, sending news, traffic, weather forecasts and other related information to terminal devices. Nissan's car wings through the integration of service system, real-time detection of the condition, cultivate the user driving habits.
However, these vehicle information systems and application services, most of the car enterprises themselves into research and development, and some need to use external equipment to achieve operations (such as: mobile phones, MP3), and services mainly around the "driving" launched.
In the information age, the customer has not satisfied with the car is just "transport tools", the car will become the terminal information received, so the function of the vehicle information system is limited to "basic services" is not enough, need to extend to the field of life and entertainment, and even meet the needs of office. As an internet company, Baidu in the search field of professional and huge database, is any one car companies do not and desperately need. Therefore, BMW and Baidu's "Cross-border" cooperation for users to bring unlimited reverie.
In fact, the concepts of "car Exchange" and "digital vehicle" are not unfamiliar to us. Turning a knob on the bridge, you can enjoy the Internet real-time search, map, mail, audio-visual entertainment and other services through "cloud computing" in the car screen, perhaps not far away.