CCTV ads in the next year's advertising 12.6 billion record 17-year high

The annual CCTV gold resources advertising results announced. 8 o'clock last evening, after nearly 12 hours of tender, CCTV 2011-year advertising total bidding 12.6687 billion yuan, increased by 1.7 billion yuan last year, an increase of 15.52%, the total amount of a 17-year record.　　At the same time, CCTV related officials said this year's Spring Festival Gala will not have implanted ads. The slogan of the site bidding less than last year is "My brand, our world". CCTV Advertising Management Center related officials said that the highest level of delivery this year is still Beijing, Guangdong two places.　　In the western provinces, Sichuan, Yunnan, the growth rate of more than 60%.　　According to the reporter understands that this year's tender increase is slightly lower than last year, CCTV explained that, because the early part of the resources out of the online and other links bidding, so the on-site tender resources than last year less. This year's bidding is divided into three links, namely, signed subscription, online bidding, on-site bidding. In the previous closed online bidding process, the income of more than 1 billion yuan.　　CCTV 2011 years of pre-sale of the first cross-media integration, advertising enterprises can be preferential prices with the United States media, China and the media, such as airports, public transport, Subway media cooperation. The total number of vehicles launched 50% CCTV bidding is known as "China Economic Barometer", this year a total of more than 300 enterprises from 29 provinces and autonomous regions of the site bid.　　Overall, the top three industries are food and beverage, home appliances, financial insurance; The fastest growth is the automobile and tourism, the total amount of auto enterprises increased by 50%, SAIC, FAW, Guangzhou, Dongfeng, Audi, Chery and other brand cluster-type outbreak, become the most rapid growth of the bidding industry.　　According to the introduction, this year's tender pre-sale, news-type programs are the most sought-after, many enterprises for their own projects, such as "news broadcast" the total number of the combined bid for more than 80%, the whole point of the total number of news awarded more than 50%. In the field of financial insurance, in addition to Bank of China, PICC Group and other state-owned Giants actively won the bid, the industry's second group is also a collective rise, including Citic Bank, Pudong Bank, Societe Generale, Ping An insurance, Pacific Insurance, Taikang life and other old customers continue to exert force.　　Beijing Bank, GF Bank, Sunshine Bank first landed bidding platform. According to the reporter understands, the liquor enterprise Performance outstanding this year, Wuliangye, Luzhou old cellar, Lang Wine's launch all surpasses 400 million yuan.　　In addition, the circulation and chain Enterprise is also the highlight of this year, Suning, Red Star United States Kai Lung, incredibly the home and so on outstanding performance. This year the launch of tourism from the scenic area to expand to the city image, such as Shandong, Hebei, Inner Mongolia, Guangxi, Gansu and so on.　　In the "countryside" under the stimulus of the policy, furniture building materials industry Total pre-sale breakthrough 300 million.　　"This year's Spring Festival gala does not implant ads" for the Popular Spring Festival Gala topic, yesterday, CCTV large-scale program center deputy Director Chen Lin Chun introduced, this year's gala will not be implanted ads, language classes will be strictly reviewed. "I would like to take this opportunity to tell you very responsibly that this year's gala is definitely not implanted in advertising, which is absolutelyOf。　　"Chen Lin Chun said that to be able to launch some people's eyes a bright show difficult, this year's Spring Festival evening set up early, but has been very low-key, is to wait to clean up and come out to see people."　　According to its introduction, for some people are very fond of stars, if there are commercial conditions, will not invite, "I believe not only we, the national television viewers will not be willing to".　　In addition, Chen Lin Spring introduced, four kings due to the schedule problem will not appear in this year's gala.　　Yesterday, in a number of cast to promote next year's drama, the theme of the TV series implanted ads, this mountain media said, as long as the implant does not destroy the plot, not disgusting, you can do it.　　Opinions can not be generalized criticism of waste resources experts explained that TV is high input industry every end of the year, the community's criticism of advertising will be more, whenever there is news of which TV station sold how many ads, will more or less stimulate the nerves of the public. According to CCTV, the annual use of homemade programs and buy programs to invest as much as billions of yuan. According to SARFT published data, 2009 National television advertising revenue and other income sum of 75.2 billion.　　Of the 54 Chinese companies listed in Fortune 500 in 2010, the minimum turnover was 17.87 billion dollars. Field industry experts said that advertising is a big role is to promote, because there is advertising, there is a large number of sales exist, the formation of sales scale, will naturally reduce the cost of selling. Therefore, it is not possible to criticize advertisements for wasting resources. With the increasing emphasis on advertising, the development of the entire advertising industry space is still very large.　　Moreover, TV is a high investment industry, operating income for the purchase of equipment, improve staff quality, promote the development of the television industry has a positive significance. This edition/newspaper reporter Tian Cong