Changyu a benefits delivery route: Big shareholder only collect money not "do"

Source: Internet
Author: User
Changyu A (000869.SZ) and its major shareholders for several years, in relation to the use of trademarks and brand promotion of the benefits of transport finally surfaced.  A few days ago, Shandong Securities and Regulatory Bureau to Zhang Yu a issued to take orders to correct the decision. Zhang Yu a announced today that the Shandong authority has recently conducted on-site inspection of the company.  The company recently received the "on the Yantai Changyu Grape Wine Co., Ltd. to take orders to rectify the decision" (hereinafter referred to as "decision"), "decision" pointed out the company's existing nonstandard problems, and proposed rectification requirements.  According to the announcement of Changyu A, the decision of the company and the group on the use of Changyu brand for several years of interest delivery issues were disclosed. The announcement said that in 1997, when the company was established, Zhang Yu Group and the joint-stock company signed the "trademark license to use the contract", agreed to Changyu and other trademarks by the company indefinitely exclusive use of AG, according to the relevant merchandise sales of 2% pay the group trademark use fee,  At the same time agreed that the group received the use of trademarks mainly used to promote trademarks and the use of trademarks products. As of June 2010, the company accumulated to Zhang Yu group paid 468.27 million Yuan trademark use fee, the group has almost no advertising expenses.  Zhang Yu Group received a large amount of the use of trademark fees but the maintenance of trademarks did not make any contribution, did not strictly enforce the contract. According to the original contract, Changyu Group in charge of the use of goods at the same time, the brand should be advertising promotion.  But in fact, the cost of advertising promotion is all on the company's head. How much is the advertising fee? According to the disclosure of the notice of Changyu A, only the amount of advertising costs over the years to mention the sum of up to 129.97 million yuan.  And many of the advertising costs is also changyu a need to rectify another problem. In addition, according to the company notice, Zhang Yu A also exists sales revenue has not been confirmed, under construction projects in the timely transfer of fixed assets, not disclosed related transactions need to rectify the problem.

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