China Connaught Net: Weibo marketing is an angel or a demon

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Following Sina, Sohu, NetEase, Tencent and other major portals after the launch of micro-blog, in China, the topic of Weibo has never stopped, and yesterday, the FT's Chinese-language network columnist Cheng wrote: "The power of microblogging is 200 times times the blog, and once again the spark of the topic of micro-blog ignited." His reasoning is four points: first, the number of people who can write and intend to write valuable tweets is 4 times times that of blogs. Second, this group of people's per capita micro-blogging output is 5 times times the previous per capita output of the blog. Third, people who have time and are willing to read Weibo are twice times more likely to be bloggers. Four, the site and debris time for reading microblogs is 5 times times that of blogs. 4 times 5 by 2 by 5, and gets 200 times.

It is true that Ling Feng's reasoning has a certain truth, in this fast-consuming era, people have not too much leisure and leisure to Yangyang sway a lengthy blog, words but caused widespread communication and resonance is the charm of Weibo. After all, a very important feature of Weibo is its ability to spread quickly. For example, if you see something that someone sends, you can quickly forward it in one click. At present, many important news events are spread through Sina Weibo.

The appearance of any new things will have its angels and the Devil's two sides, Weibo is no exception. In the recent Yushu earthquake in Qinghai, when Yushu compatriots in the suffering of the damage caused by brutal earthquakes, many netizens show their love and wishes through micro-blog. More people through the micro-blog to send a hint: Highland disease experts warned to Yushu disaster relief personnel should carry some prevention of acute highland disease, cold drugs and vitamins. The unobstructed information makes the rescue work efficiency greatly improved.

There is a side to everyone's praise, on the other hand, Weibo has become one of the sources of false news dissemination. On April 1 April Fool's Day, a Netizen "Zhu Go" through the micro-Bo concocted "relocated detonated the gas tank to 9 demolition workers died" false news spread, wildfire, immediately caused a stir online, its negative impact can be seen.

A "micro" word out of the essence of Weibo, its charm lies in the productivity of words, it can let Twitter this one of the biggest in foreign forces, but also can make the Chinese internet websites of the "Enclosure movement" wind. 140 characters of the rules of the game, like a telegram in the network back to life, Abas dry goods far more than seven meat and eight of the redundant text to more vitality.

In the new round of the Internet enclosure Movement, micro-blog and BBS, instant messaging, blog, these products are hot, almost overnight became the standard products of all big websites. Even in the current micro-blogging profit model is very vague stage, the major sites have to start products, the user to retain. Industry analysts point out that micro-blogging does make portals and traditional media can not be missed reasons. But the campaign of microblogging marketing is in the ascendant. February 2010, Everbright Bank in Sina opened micro-blog, became the first to open a micro-blog bank, the current Everbright Bank has published more than 200 posts, with fans 14,000 people. Since then, China Merchants Bank also followed, micro-blog began to become a new way of marketing banks.

Not only banks, April 28 15:11 Tencent Science and Technology published in the title of "mixed in Tencent Weibo well-known webmaster list" news ignited Sina and Tencent Micro-bo the fuse of the scramble. The news in April 29 after the national large and small webmaster media reprinted after the spread of the effect of unusually hot. Sina Weibo then rushed to release the "Webmaster Hall of Fame." Why are the two major portals of micro-blog value The grassroots webmaster This is ignored by the mainstream media groups? Because there are 3.23 million websites and 404 million netizens in China. Behind each webmaster is a group of network names, and webmaster is the Internet industry experience pioneer, through the webmaster can actually affect more netizens.

Microblogging marketing of the profit model is not yet clear reality, the future development, is the angel or devil? Global e-commerce experts China Connaught Network believes that the advantages of micro-Bo marketing is fast and interactive, only interested users will pay attention to the enterprise's microblog, so, micro-BO professional subdivision, Communication will be more precise and pure. But the rapid spread and interactivity of microblogs has kept privacy hidden and, in some cases, misleading rumors about the spread of news messages. In fact, the essence of micro-blog marketing is the variant of implantable advertising, can not form a sensational effect of scale. The prospect of Weibo marketing needs to be further matured and more perfect in e-commerce market.