China Internet Development Report: East and West digital hung show shrinking trend

Network and accommodation technology, Beijing University Information and Information Management Research Center, jointly issued and the annual "Web accommodation, China Internet Development Report" (hereinafter referred to as the "Report"). The report data comes from more than 500 CDN acceleration nodes all over the country and more than 260 million independent IPs observed on more than 30,000 servers. Comparative analysis of the 2014 Internet users geographical distribution, the use of various types of Internet usage, user access time distribution and other data, a profound insight into China's network of local netizens use habits, in order to understand China's Internet development provides an important reference.

1, the east and West Digital hung showed a narrowing trend, online tourism, Human resources Services 2014 strong growth,

Data from the 2014 report showed that Internet service participation in the eastern region was still higher than in the Midwest region. 40% of the population in the east used more than 60% of the Internet, while the West accounted for 30% of the population and Internet usage was only 16%. But compared to the 2014 annual data, online tourism, human resources, games and other categories of Internet applications, the proportion of users in the eastern region of the use rate of slow decline, while the central and western regions of Internet users to participate in the increase in the participation of all kinds of internet-based services, netizens are growing steadily, the gap between

At the same time, in 2014, social, electrical quotient, video and other commonly used Internet applications daily use rate has generally increased. Among them, the travel website and the Human Resources website growth rate is highest, both Internet users average daily usage rate increases 24.64% and 12.06% respectively compared with the same period last year. Social networking sites, electric dealers and online video have also grown markedly, but because of the larger base, the growth rate is not obvious. In the 2014, social networking sites were still the Internet's most visited applications, with a daily average of more than 60% a year in 2014, meaning more than 60% of Chinese netizens use social networking sites and apps every day.

2, the Internet user needs of the Ministry of the East and the west are different.

Data from the report show that social networks, human resource sites and government websites in the east are far more participatory than those in the Midwest. 2014 years of the four types of applications in the eastern region, internet users accounted for more than 60%, respectively, reached 63.21%, 63.32% and 67.47%.

At the same time, the Midwest region, especially in the central region online gaming sites are more active than the east, of which Hebei, Shandong, Henan Province, the three games website daily use rate of the top three, the west of Ningxia, Xinjiang and Inner Mongolia three sites daily use rate of more than 20%, far higher than Beijing, Shanghai and other regions with high Internet usage.

Wang Yiming, a professor of research at Beida's report, said that the regional differences in the use of Internet applications were influenced by different levels of economic development in various regions. The economic development level of the eastern region is relatively high, the job opportunity is more, the inflow population is bigger, the demand for the online human Resource service is big, so the daily use rate of this kind of Internet service users is relatively high in this area. The Midwest region is just the opposite, the economic development of the Midwest is relatively backward, the talent outflow is more, the local users have weaker demand for the online human Resource service. In addition, compared with the eastern region, the central and western region crowd pressure, slow pace of life, network life to play, video and other consumption of time entertainment mainly, so games, video and other entertainment applications netizens daily use rate is higher.

3, the visit peak time is different, the network application main user has the difference

2014 The overall Internet users online time is basically concentrated in 5 o'clock in the morning every day-to the night of 0, visit peak in the noon 12:00-13:00 and 20:00-22:2 time period. Mobile users ' morning traffic is up one hours ahead of the overall Netizen's visit, while the late peak is one hour behind the overall Netizen's visit. Social, electrical and other applications and the overall Internet access time is consistent, but the game and tourism application of user access is showing a different trend.

Among them, the game site daily visit peak every night 18:00-20:00, more than the overall Internet access peak to 2 hours ahead of time. To this end, the report of the Beijing University research Team analysis that the game site to visit users of the main force for students, they have a relatively early night rest time, so the game site traffic late peak end early.

The peak hours of travel site visits were averaged at 10:00-12:00, 15:00-17:00 and night 20:00-22:3 time periods, and weekday visits were significantly higher than weekends. Professor Wang Yiming, Center for information and Information management at Peking University, said that "tourism web site visits mainly from the business travel needs of commuters, so the peak visit to focus on the working days of work hours, the weekend utilization rate fell; But in the past two years, with the fire of self-help and tourism industry O2O rapid development, Buy Self-Help tours online and browse and make a good choice for a trip. Netizens focus on browsing the tourist website or buying the tourism items online after work, bringing the late peak of online tourism service into formation. ”