China Mobile to integrate all Internet services

From last year on the SP management model to adjust, to the current restructuring, the Internet base to be formed, time has passed more than 1 years, but China Mobile's mobile internet and SP Business Integration model is still not fully stereotypes, giving people feel is groping forward.

However, people familiar with the matter said that China Mobile will integrate its Internet business into its upcoming new internet base, including the letter of the current jurisdiction of the letter, 139 lobbyists, including Guangdong mobile jurisdiction of the MM mall.

The industry has long been out, China Mobile will be outside the Aspire group to set up a new internet company, operating China Mobile's internet business, similar to the Chinese mobile music base, reading base and so on.

The establishment of this Internet base will mean that a new round of management reform in China's mobile data services really kicks off. According to people familiar with the matter, China Mobile will set up the Internet base office located in the south base, Guangdong Mobile management.

Base mode prevails

Flying from Zhuo Wang to Guangdong Mobile operation reflects China's mobile operating mode of change, that is, the base model has prevailed.

Guangdong Mobile Just in the Internet business has a considerable basis, because MM mall is Guangdong Mobile development, and, Guangdong Mobile construction of the South base occupies a large area and the building, the facilities are perfect, therefore, China Mobile Internet base located in the south base will be more convenient, The internet base is a big replacement for China Mobile's internet business.

Transition from managers to service providers

As the support and management of many SP business, Zhuo Wang once had great power, but in the future this kind of power will no longer return.

Previously, media analysts said, "China Mobile in order to better develop data business needs to restructure Zhuo Wang." Because in the past mobile Dream network mode, Zhuo Wang to thousands of SP centralized management, power is very large, but now China Mobile to MM mall as the core, hope to win a large number of developers, MM mall's own positioning is no longer a manager, but the service side. Therefore, Zhuo Wang original structure and operation mode has been unable to adapt to the development of the Times, and MM mall model more suitable for long-term development.

It is reported that, it is noteworthy that China Mobile Internet base is only the management of mobile internet business, China Mobile other data services from other bases to support, China Mobile also has mobile phone reading base, internet base, music base and so on. (Cang)