China Mobile to push forward customer points plan for Shenzhou

On the morning of June 7, an internal document from China Mobile showed that China Mobile was interested in pushing the user points plan for Shenzhou, although the program is still under discussion and no specific implementation plan has been implemented. According to Sina Science and technology, in May, China Mobile held the production and Operation Analysis meeting, the Chinese mobile senior said clearly, "to launch the Shenzhou line customer Integration program as soon as possible."　　"China Mobile has global access, dynamic zone and Shenzhou three brands, China Mobile has launched a global integration program for users around the world, for mobile users also launched the M program, the Global and dynamic zone users use China Mobile's business will gain and accumulate points, points can be exchanged for phone calls, gifts and so on. People familiar with the situation said that with the global, dynamic zone of real-name real-name comparison, the main obstacles to the implementation of the integration plan of the Shenzhou mobile phone cards are mostly not the real name of the problem.　　In September last year mobile phone real-name implementation before, there are a large number of users in the newspaper kiosks, small shops, retail outlets and other social channels to buy mobile phone cards become China Mobile Shenzhou users, no real name of the mobile phone card can not implement points plan. Industry analysts said that China Mobile push Shenzhou Line user points plan, mainly to further improve the users of the Shenzhou line user stickiness, and for users across the brand flow to facilitate. (Zong)