China peace "Gold alchemy"

Shenzhen Fuhua three-way development center, is China's Ping an headquarters location. The small company, which was born in Shekou 22 years ago, has now grown into a financial enterprise with assets close to trillions and billions of dollars in net profits.　　Strong group background, meticulous strategic layout, luxurious management team, Ping An bank can achieve the ping ' an group "insurance, banking and investment" troika "" neck in hand with the goal? A brief history of 22 years Ping An company in 1988 in Shenzhen Shekou was established, only hundreds of square meters of office space, more than 10 employees. Ma, the founder and chairman of Ping An, ran over dozens of departments in order to run a licence, and ventured to Zhongnanhai.　　Before and after two years, three applications, and finally got China's first joint-stock insurance company's business license. At that time, staff marketing business, in the pocket with a copy of business license to face inquiries at any time. A Public security bureau chief's words still let Ma remember, "The country has an insurance company to be OK, why still want to set up a family?" Can a city have two public security bureau?　　"These can not stop the enthusiasm of peace workers, Sun Jian is one of the people who was attracted to peace by the spirit of the SAR," the 37-year-old Chinese Deputy Bureau-level cadres (PICC Wuhan Branch deputy general manager) refused to turn "is" promotion, South Shenzhen to ping an venture. In Sun Jian, ping culture and Shekou have a direct relationship, "Ma always to Shenzhen time is very long, from the 80 's metaphase has been working in Shekou, to accept the concept of Shekou reform and opening-up." If peace does not have this kind of innovation consciousness, cannot surpass in the enterprise management.　　"Snake Mouth", which is advanced in thought, innovative and not afraid of difficulties, is in line with the special quality of the insurance business, and the "snake Mouth" gene becomes a powerful inner power of peace. "Peace and insecurity" compared with the industry, peace and restless.　　"Now the Sun, vice chairman and deputy CEO of Ping An, said so when he talked about the company's innovation and development. Much of the inspiration for peace comes from outside, and once it captures the latest and most advanced ideas, it can act quickly, imitate, innovate and transcend. Ma to Taiwan in the summer of 1992, the size and speed of Cathay Life, Taiwan's largest life insurance company, were surprised. 1993 years of peaceful establishment of the life Insurance company. "After beginning to imitate a period of time after discovering insufficiency, use better method to perfect." "Sun Jian said. The safe life insurance quickly bigger, and becomes its core business, the current production insurance business in the entire insurance profession mostly is in does not make money "the chicken Ribs" the state. The next peace in the system bold "innovation", the introduction of foreign investment and exobrain to achieve capital management "internationalization."　　1994 years of safe introduction of Goldman Sachs, Morgan's two strategic investment amounted to 70 million U.S. dollars, become the first Chinese insurance industry to introduce foreign investment companies. Since then, peace has not stopped the attempt to internationalize. 1997 MA invited the world's top management consulting firm McKinsey, after McKinsey's "Hango", ping An management from extensive to professional, normative, meticulous progress, and has a clear strategic planning. A few years later, otherA strong insurer began working with McKinsey. "The industry can not be a clone of the big, must be innovative, to make characteristics."　　Sun built a summary said. Gem big winner Sun Jianyi's argument in Ping An securities also fully reflected. In the brokerage department of direct investment companies, ping An securities under the ping-an wealth and wisdom of the company only one, investment capital is also at least, less than 14 million yuan.　　But the deal is the highest return for many brokerages. September 2009, Ping-an financial wisdom with less than 14 million yuan in the cost of a stake in the forthcoming listing of the Rui-qi tools, and Rui-Qi tools listed sponsor is just ping-Zhi's parent company Ping-an securities, 9 months after the sharp-odd tools successfully through the SFC board of Business to examine the approval of the　　Ping An Financial Wisdom spent 9 months of time, obtained up to 9 times times the return on investment, which in the Gem brokerage direct investment business, is clearly a most efficient investment. In fact, Ping An securities is the last year since the 23 IPO listed companies behind the scenes. Statistics show that this year, ping an securities by virtue of 12 of the SME board companies, 11 gem companies started to become the largest number of IPO underwriters brokerage.　　Its IPO total underwriting amounted to 19.458 billion yuan, the first place, obtained the underwriting sponsor income 1.058 billion yuan, occupies the first place. According to the introduction of its website, Ping An securities in the country's 15 cities have 23 sales offices, has a more than 2000 securities exclusive broker team.　　But its 23 sales department, 6 is located in Shenzhen, 3 is located in Guangzhou, occupies 40%, in Shanghai and Beijing each has two sales department. Insurance industry leader in May 1988, Ping An insurance company was established, which in the history of Shenzhen Insurance and even National Insurance history is a major event. Ping An insurance formerly known as Shekou Industrial Zone social insurance company, the company has a total of 35 people, mainly responsible for the industrial zone employees of some welfare and labor, the scale is very small.　　1988, Shekou merchants Geng Geng appointed Ma to participate in the preparation of ping An insurance, and from this year, MA began to serve as the director of Ping An insurance, general manager. According to Ping an old staff recalls, the company just established, the conditions are very difficult, MA and everyone together in an area of only more than 10 square meters of the shed, suffer from mosquito bites. Entrepreneurial conditions are difficult, but the company's development has been an irresistible, successively from the regional insurance business into the national business, from the production of insurance into the field of life insurance, the first in the country to carry out personal life insurance marketing.　　From 1994 onwards, the creation of 7 consecutive years of annual premium growth of more than 50% of the myth, to 2004, Ping an year premium income has reached 61.8 billion yuan, non-performing assets is much less than 1%, is the best Asian asset quality financial enterprises. In the 1995, peace began the separation of production and life insurance in operation, but the core issues of division: the separation of the assets of production and life insurance, the original Peace Trust and the equity arrangement of Ping An securities involved many regulatory departments and related legal issues. and Ma adhere to the insurance as the core of the integrated Financial Services Group is the future of China's insurance industry organization model HairExhibition direction. Gold Control group Blueprint Ma so outlined the mission of Peace: "The establishment of China's own, the international leading integrated financial services group."　　"Peace in 1995 to explore the idea of comprehensive finance, which experienced a lot of twists and turns and hardships." At that time, the separation of business supervision and safety into the trap, according to the provisions, peace not only to the production, life insurance division, but also the trust, securities companies to sell. has been adhering to the peace has been the development of restrictions, "Up to six years, the new organizations do not batch, the new business is not approved, we rely on the stock business base, improve management."　　"Sun Jian said. As for why to stick to the comprehensive financial road, MA so analogy, "in the past to buy rice to shop, buy locks to go to the hardware store, but with the improvement of living standards, Wal-Mart, Carrefour's integrated shopping malls appeared." The same in finance. "Peace is going to be a step by step to achieve the ideal, such as its acquisition of deep development, now are both suspended pending integration." Once the integration is successful, the dream of a comprehensive financial peace will soon touch the most realistic approach. "Ping An bank on the company's insurance customers coverage of about 15%, if the acquisition integration of deep development, will reach more than 80%."　　"Sun Jian said. Ping An comprehensive finance is taken by the Group Holding, its subsidiaries of the independent operation of the gold control model, and mixed operation of the system (mixed operation refers to the banks, insurance and other financial institutions cross shareholding).　　At present, Ping ' An's subsidiaries have reached more than 90% of the holding. In order to have a strong platform of comprehensive finance, Ping An has established the most advanced Backstage Center in Shanghai Zhangjiang in recent years, and established the Domestic Advanced Financial Training Institute in Shenzhen Guanlan. In order to complement the bank short board, Ping An 2003 acquired the Fujian Asian Bank, then acquired the Shenzhen Commercial Bank, now buy deep development. The purchase is to make the bank plate bigger, the formation of insurance, banking, investment three major business balanced development of the ideal state.