China will be the world's second largest consumer market

According to a study by the Boston consulting firm, China's current total consumption has accounted for more than 5% of total global consumption. Therefore, in five years ' time, the total consumption in China will be further increased to 14% of the world, becoming the only second largest consumer market in the United States, "Caijing reporter Fanglu" according to a recent study by the Boston consulting firm, the total consumption in China will increase to 14% of the global market in 2015.　　China will become the world's second largest consumer market after the United States. January 11, Li Hao, senior managing director of Boston Consulting, said to Caijing Reporter: "The European and American countries are highly concentrated in distribution, such as the United States, its modern channels occupy an absolute advantage." The difference in the scale of consumption channels between China and the European and American countries is due to the economic situation, but since China's development is 10-20 times faster than that in the US and Europe, it is hopeful that within 3-5 years (China has formed a world-class sales engine). According to a Boston consultancy study, China's total consumption now accounts for more than 5% of total global consumption.　　Therefore, five years later, China's total consumption will be further increased to 14% of the world, becoming the only second largest consumer market in the United States.　　Still, there are many areas in the Chinese consumer market that need to be improved. Boston Consulting Company believes that the Chinese consumer goods market distribution channels scattered, regional differences are obvious and complex and diverse, and there are many non-standard and not market factors.　　Therefore, in the context of China's large consumer goods market with great development potential, companies want to succeed in China's fast-growing consumer goods market and remain invincible, the key lies in the effective management and control of sales channels. "Due to the development of China's consumer goods market and the different characteristics of various consumer goods and diversification, sales channel operation and management of the success of the road and focus will inevitably change."　　Companies need to weigh a variety of factors carefully to establish their own characteristics of sales channels and terminal operations management model, "said Lu, a Boston consulting firm's Hong Kong office." Boston Consulting Company believes that in the face of China's increasingly strong consumer market, enterprises should clearly define the channel model, formulate a reasonable channel partner benefit distribution policy, strengthen and improve sales team management to enhance the efficiency of sales staff and implementation quality, but also establish an effective sales support system and continuous optimization upgrade. In addition, modern channels should be effectively managed.