China's consumer network leads the world

Absrtact: April 15 News: PwC is one of the world's largest professional service agencies, the recent PwC survey said that Chinese consumers in the internet to lead the world, especially in the mobile internet shopping. 14% per cent of China's online consumers said

April 15 News: PwC is one of the world's largest professional service agencies, the recent PwC survey said that Chinese consumers in the internet to lead the world, especially in the mobile internet shopping. 14% per cent of Chinese online shoppers said they were shopping on the internet every day, saying they accounted for more than 60% per cent a week, much higher than the global 5% per cent daily Online purchase and 21% per week online.

Online shopping

The report, "achieving full retail-consumer expectations for future retail business models", interviewed more than 15,000 online consumers, covering Brazil, Canada, mainland China and Hong Kong, France, India and the Middle East in 15 regions. In the use of smartphones for online shopping, China is still unique, the Chinese consumers surveyed daily use mobile phone network accounted for more than 4% per cent of the weekly net purchase of 20%, 27% per month with a mobile phone network to buy once, and the global scale of the above ratio of 2%, 7% and 12% respectively.

The survey shows that Chinese consumers are using smartphones more widely than consumers in other countries. Smartphones are the same as other "main uses" in China and other countries, including watching news and weather, searching for location, using social networks, but some use of smartphones is far more prevalent in China than in other countries, especially online trading and content consumption. For example, 71% of Chinese respondents use mobile phones to buy goods, only 32% in the United States; Chinese consumers use mobile phones for food and beverage bookings of 37%, the United States only 13%, 35% of Chinese respondents use mobile phones to buy and sell shares in the United States, only 5% of the percentage.