China's most valuable brand list: Mobile leading country word head brand most cattle

The world's largest media group first released China's most valuable brand list of 50 strong total price of 280 billion U.S. dollars above China's gross domestic product of 5% mobile leading "country" brand the most valuable yesterday, one of the world's largest communications group WPP's authoritative research company published a slightly "BrandZ 2010 China's most valuable brand top 50 list.　　China Mobile has become the first in a 56 billion dollar value brand.　　This is the company's first release of China's most valuable brand list, the list of the top 50 across 19 different categories, reflecting the all-round development of China's economy. In addition, the total value of the top 50 brands is as high as $280 billion, slightly above China's GDP of 5% last year.　　Many brands in the banking, technology, retail, food and beverage sectors have shown strong performance in the list.　　State-owned enterprises lead private enterprises hot pursuit, a telecoms operator with more than 500 million subscribers, ranks top of the brand value list.　　In the past five years, China Mobile has also entered the "BrandZ Most valuable global brand 100" list.　　followed by the four state-owned banks, ICBC (2nd), Bank of China (3rd), Construction Bank (4th) and Agricultural Bank (6th).　　State-owned companies have done well in the top 50 rankings, benefiting from strong government support and relatively few rivals. "They are born with a gold spoon in their mouths and are naturally able to make more investment in marketing," he said.　　"Taure, an Austrian advertising officer at WPP, said.　　But China's brand ranking is bound to change rapidly. "I expect a lot more change in China's rankings in the next few years than in the global rankings," he said. "Because the market is so huge, growth is so rapid," said Adrian Gonzalez, director of WPP's Greater China region.　　Taure says state-owned companies, which rank ahead on the Chinese brand list, may soon be challenged by more ambitious private companies, including Suning, Gome, or E-commerce giant Taobao, an electronics retailer.　　Innovation enhances competitiveness Technology brand value high The study found that some technology brands ranked higher on the list because they were good at providing innovative products and maintaining strong consumer ties.　　It is noteworthy that the consumer-oriented technology companies Tencent, Baidu ranked 8th and 9th respectively.　　These private enterprises rely on innovative products and strong consumer relations to succeed. "BrandZ Most valuable Chinese brand 50" is the only one in the world to combine financial data and consumer opinion to measure the value of the list of brands.　　More than 35,000 Chinese consumers surveyed. 2010 China's most valuable brands top 10 (in millions of U.S. dollars) ranked brand value 1 China Mobile 56074 2 ICBC 38090 3 Chinese Bank 22344 4 CCB 21676 5Life 18320 ranked brand value 6 Agricultural Bank of China 16494 7 PetroChina 14223 8 Tencent 12199 900 degree 9715 10 china Ping An 8443 select Standard: 1. The brand must have been founded by mainland Chinese enterprises; 2. The brand must be made public　　The company owned by the transaction; 3. A publicly traded company must be a profitable journalist. Paparazzi Chinese brands still need "internationalization" morning, the China-lit slightly greater China research and development director Tamping accepted this reporter interviewed, said that China's rapid economic development can not be separated from the continuous creation of brand value, and brand for China is also more and more important. "In the global market, China's brand value has been rising faster, this is the first time we have to research on Chinese brands."　　"he said. Tamping pointed out that the Chinese brand value in the first ten, state-owned enterprises occupy the bulk, but they have not done enough in "internationalization."　　Chinese brands must be expanded to other global markets if they are to have international clout.　　In addition, Tamping that the Chinese brand in the "consumer" and the emotional link is still a great lack. The value of China's top 50 brands accounts for 5.7% of GDP, Tamping said: "This illustrates the contribution of Chinese brands to the national economy." Finally, he pointed out that China is not only a product to go out, not just to do the foundry, Chinese enterprises to achieve their true "brand value." Wen/reporter Lishiang Wangjin rain