China's real estate industry faces a deadlock in the marketization of sports industry

Medium-Body Industry (600158) is the only listed company in Shanghai and Shenzhen which involves sports industry. But in China's 2010-year interim report, 80% of the profit comes from the real estate business.　　Expert analysis, the development of China's sports industry needs to break the institutional barriers, fully market to strive for profit space. The Chinese industry landed in Shanghai in February 1998. At that time, the prospectus showed that the sports and recreational fitness industry will be the main, while operating sports products, athletic competitions and so on. But in the ensuing operation, the Chinese body industry not only in the fitness program annihilated, and the host of sports events also did not end. 1999, China and Guangdong Gold Industry Group jointly developed the Olympic garden in Guangzhou, has been a great success, the Chinese-body industry from the overall to the real estate market.　　The 2010 interim results show that 80% of China's profits come from real estate sales, 5.88% of the income comes from fitness services, and only 2.76% from sporting events. Why is the only one of the listed companies involved in sports to give up the profit space but into the relatively unstable policy of real estate?　　Mintie, a researcher at the Institute of Sports Industry at the Central University of Finance and Economics, said that because of the institutional problems of sports development in China, the core market of sports industry in China has not yet formed, and the profit space is the root cause. Mintie: In the formation of the company, the medium-body industry The initial assumption is relatively good, in the preparation of China's sports industry in the formation or development process, as a state-owned listed companies, want to take the capital into convertible assets, so the beginning of the main stadium is the construction, but now the market is relatively small.　　And the real estate market, sports market is not standardized, the output value is very small, so his main business changes are listed companies forced. Facing the predicament of the development of sports industry in China, Zhang Bin, a famous host of CCTV, spoke of the experience of sports culture spread for many years.　　He described the definition of the sports industry with "labored" two words. Zhang Bin: In China this land, by the Chinese people's own organization, completely by the Chinese participation in sporting events, it is difficult to arouse the Chinese people's extensive and sustained attention. We do not have good sporting resources and we do not have a sustained sporting life. So China's sports industry revolves around a high level of economic and national fitness needs of the primary industry-like state. So the sports industry is very difficult to develop. Medium-body industry is hoping to do a good job in the narrow sense of sports industry, but there is a process of industrial development and slowly upgrading.　　Including a lot of sports in the manufacturing industry, many people get money from the capital market has been put into a more lucrative industry, as long as the money can be returned to the sports industry chain, I think there is no bad.　　Mintie revealed that the sports administration has begun to adjust the relevant policy system, in Twelve-Five planning, will be more conducive to promote my sport industry accelerated development. Mintie: Now the National Sports administration has just begun preparations in the Secretary for Economic services, and may set up an industry office early next year to develop our country's sportThe overall development plan of the industry, in the planning and Twelve-Five of the planning together, we will return to see our country's sports government-run part of the state, to the separation of the government, in a large number of functions to make great changes.