China's two leading enterprises in the video industry have launched an attack on overseas film and television copyright

Absrtact: Two leading enterprises in the domestic video industry have launched an attack on overseas film and television copyrights. Sohu Video recently signed with the United States film company Miramax nearly 200 Hollywood blockbusters, just a while ago, Youku also signed with Sony 300 dozen movie copyright agreement.

Domestic video industry two leading enterprises have to overseas film and television rights launched an attack. Sohu Video recently signed with the United States film company Miramax nearly 200 Hollywood blockbusters, just a while ago, Youku also signed with Sony 300 dozen movie copyright agreement.

Industry insiders said that with the growth of Internet users ' demand for overseas video content, overseas resources became a new competition point for video sites, at the same time more than domestic copyright, overseas copyright on the video site brand building more power, network video has been from a simple content warfare transition to brand warfare.

After a year of competition and baptism, the video industry seems to have calmed down, in fact, Sohu Video and Youku potatoes quietly playing overseas copyright battle.

It is understood that Sohu video recently with the United States well-known film company Miramax Strategic Cooperation, Miramax will provide Sohu video nearly 200 Hollywood blockbusters, this is the Sohu video after the United States Fox, Sony and Lion Gate Films reached deep cooperation, once again holding hands with the United States movie company Giants.

It is noteworthy that at the beginning of November, Youku Tudou and Sony film and television reached a cooperation agreement. Under the agreement, more than 300 Sony films will be introduced to the Youku Premium channel, a five-year cooperation agreement.

There is no doubt that video site for the edition power from the domestic demand for Internet users, data shows that more than 300 million Chinese netizens online to watch the United States, Japan, Korea and other national television dramas, to meet the needs of such users of video sites to improve user stickiness has great significance.

However, it is not easy for the video industry bosses to make the most effective marketing after grabbing overseas video resources. The reporter from the Sohu video inside learned that its cooperation with overseas film and television companies, will enable the internal matrix media resources to the film targeted precision marketing. In addition, Sohu video will also increase the investment in content procurement, according to Sohu company CFO Yuchuyan revealed that next year Sohu Video in the copyright purchase costs may be increased by three or four this year. Sohu Company board Chairman and CEO Charles Zhang also Li Sohu Video, said the video business development is very confident.

In fact, each video site in the looting of overseas content, but also for the promotion of brand awareness and profit planning. According to the industry, generally speaking, watching overseas TV play users belong to high-end users, they are more concerned about the video site experience, resources, this is important for the brand building of video sites, in addition to pay attention to, such a large part of the crowd is paid potential users.

All along, pay channel revenue in the video web site accounted for a small amount of revenue, however, in the industry's current huge profit pressure, vigorously expand the scope of such users, enhance its stickiness has become the focus of development. Sohu Video Copyright Procurement Center General manager Marco told reporters that Sohu Video's pay business trying to package content and services, such as paid users can enjoy watching the whole station free video without advertising services. "Paid business has grown more mature overseas, but it is still in its infancy at home," Yuchuyan said.

To this end, people familiar with the matter, said to reporters, "in the fight for foreign copyright dark War, Sohu video for many years with foreign film and television to help them a lot of busy."

It is understood that Sohu video formerly Sohu Entertainment broadcast channel, Sohu early in 2006, the establishment of "Sohu Entertainment Culture Communication Co., Ltd.", by Charles Zhang personally as the company's general manager, under its leadership, Sohu and domestic and foreign film companies to establish a strong relationship. "Sohu Video has an advantage in price and quantity compared to other video companies," the person said.