Chinese web game users over billion

China Internet Network Information Center (CNNIC) recently released the "2010 China web Game Survey Report" shows that, as of April,　　China's web game users have reached 105 million, including social class web game users 92.09 million, large web game users 23.84 million, single page game users 37.91 million, of which some users have three games are involved in the "coincidence", three types of web games show obvious differentiation characteristics.　　The report shows that social web games use up to 87.7%, is the largest user-scale web game type, with greater commercial value. This kind of business value is embodied in the advertisement acceptance degree on the one hand. The report shows that 71.3% of social gaming users have seen implantable ads in their products, while in this group, it is clear that the proportion of users who buy advertising products is 2.2%.　　In contrast, the traditional Web page display advertising users only about 1 per thousand clicks, so social web game advertising better. Social-networking web games can also enhance the stickiness of social-networking users. When asked whether you would use a social networking site without game features, 27.4% of users made it clear that they would definitely give up and 45% said they would give up, the survey showed.　　Therefore, analysts believe that for community sites, the future should pay more attention to social networking web game product innovation and quality promotion to attract users. The report shows that as of April, the size of large web game users reached 23.84 million, of which 44.3% of the large web game users in the game has been incurred. And from the user life, the use of more than 3 years in the proportion of users up to 60.9%.　　Analysts believe that the high rate of pay, the use of a longer period of time, the two major user characteristics means that large web games have greater profitability.　　The report also pointed out that the stand-alone web game profit model is mainly advertising, while the foreign stand-alone web game developers have added value-added services to the single game, domestic stand-alone web games still need to constantly tap their own potential value. Xinhua