Class information platform Activityhero: matching parental needs

Activity hero If a family has a school-age child, parents always encounter this problem: to give the children a class--in the United States, through extra-curricular classes to obtain sports, music, art and other aspects of "expertise" is also the application of well-known secondary schools and colleges "stepping stone." But well-known classes are usually expensive and of mixed quality, and it's not easy to find a class with good quality and reasonable price. And the class will always want to recruit more students, but not too much money advertising. How much energy and money do parents waste? Hero, a start-up activity, gives 30 billion dollars a year, and "It's too wasteful for parents to spend 30 billion of dollars to help their children find or organize amateur courses and summer camps, plus time and planning." This data sounds a bit exaggerated, the activity hero to do is to build a class information aggregation platform, gathering the information of the classes for parents to choose. The idea was entirely because two of the three founders who had children often had trouble finding suitable classes for their children. The first problem is how to build a platform to achieve data docking. How do you know that parents have this need? Activity Hero Find the data method is through the SEO (Search Engine optimization search engine optimization), filtering information platform keywords and so on. For example, work with a website that encourages mothers to write blogs and get keywords from their mothers ' articles about classes. On the other end of the data, most classes have online schedules and information, and activity hero to match the student's age, course content, school districts, latitude markers, and parental needs information. After the platform is built, activity Hero also allows parents to create their own activities and allow fees. This business model is also very simple, in the activity hero classes usually give users a little discount, activity hero will charge a little fee. You can think of it as a learning Yelp or a public comment. Hero, co-founder of activity, said: Chandini Amnion said activity hero in 2012 had brought 1.6 million of billions of dollars in income from the workshops or summer camps that collaborated on the site. Now the activity hero has also been invested by Circle's Moms founder Mike Greenfield, co-founder Dave Startups and venture partner McClure Rohit. There is too much consumer demand in the family and it is one of them to give the children a class. Reprinted from Pingwest More entrepreneurial information, do in the "Entrepreneurial chi"