Cliché: The reasons for the disappearance of home page and the solution

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This is a cliché little question: if one day, you seo your site, found that "home page position" under the "1" into "--" or "0", disappeared, what should you do? This problem many webmasters may encounter.

The reasons for the disappearance of the site's home page are many, roughly divided into these three kinds:

The reason of the website itself. For example, the optimization or revision of excessive, long-term not updated, content similarity, website cheating, the occurrence of prohibited information and so on.

Second, may be friends of the chain. If your site's friendship links out of the question, then its right to be down will generally affect your site.

Third, Baidu's own reasons. May be the Baidu algorithm for temporary adjustment or other reasons, over time the home page position will automatically come back.

When the site's home page location becomes "--" or "0", we have to check to see if the weight of the site is down, the main keyword rankings and the site included whether there are significant changes, and so on, if all the problems, we in addition to find their own problems and targeted optimization and adjustment, and then is calm waiting, Adhere to the normal work can be.

If a few days your home page still cannot return, that can be confirmed by K, at this time you can only start from scratch. Therefore, in order to prevent the site home page location by K, we usually need to diligent internal strength, do a good job optimization:

First of all, adhere to update the content of the site and release the chain every day, to maintain the content of the original degree, value, characteristics, relevance and freshness is necessary.

Second, timely good friend chain monitoring and site security testing, timely cleaning up the elements of the site optimization, to ensure the healthy health of the site's operation and development.

Moreover, completes the website structure optimization and the inside chain construction, the attention optimizes the homepage and the inside page and so on correlation weight, causes the website to have the level to be clear, concise fluent, eliminates the keyword stuffing and the confusion and so on phenomenon occurrence, facilitates the user experience.

In addition, it is particularly important that the site must ensure its stability, convenience, characteristics and practicality, with a view to providing users with more than expected information services to meet user needs, improve user experience, and ultimately to help enterprise marketing revenue, this is the fundamental significance of the site.

If only for optimization and optimization, but ignored the actual needs of users and the real development of enterprises, such a site does not require Third-party authority to recognize, directly by the user and the market pass away.

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