Cold Marketing battles in winter

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Under the economic crisis, strengthen to the network media and consumer, as well as the new technology marketing means research, is Alibaba and Baidu's survival way. In the midst of the global financial turmoil, the recent days of Alibaba and Baidu seem to have been tough.

Economic crisis on the Internet advertising agencies and other institutions have been reflected in the global scope, in China, there have been a lot of advertisers said 2009 will compress the cost of marketing, and the compression ratio of up to 20%-30%, which will inevitably also on the network advertising agents and other network marketing agencies have a great impact.

The struggle for a limited growth in marketing is becoming fiercer. Alibaba's subsidiaries Taobao relies on E-commerce platform, the acquisition of Alibaba's network marketing platform Ali mother, to the Internet marketing platform layout, on the contrary, Baidu relies on the existing search engine advertising advantages, began to E-commerce, its Consumer-to-consumer platform has been officially launched at the end of October 2008, and, Industry rumors Baidu's Business-to-business platform is also in preparation.

The so-called "poor is changed, change is thought". Alibaba Group and Baidu Company's thinking change, also belong to helpless. As a general e-business platform, Alibaba Group's growth is heavily dependent on the growth of SME business, in Alibaba's business-to-business share price fell, supplier fee growth is weak, and Taobao is facing the situation of profit pressure, Alibaba only integration of existing subsidiary resources to help small and medium-sized enterprises to the Internet marketing with exerting force, Only in this way can we retain and attract more new customers.

And for Baidu, although the recent release of Baidu in the third quarter of 2008 earnings growth is good, but a series of crisis PR events, but also make its bid ranked business model in the industry has also been the long-term and credibility of the question. In addition, with the participation in the bidding rankings of enterprises, the purchase of keyword spending is rising, malicious clicks consumed a lot of input, but at the same time the advertising effect has not been the corresponding growth. In the long run, Baidu has the force of E-commerce, but also hope to find new business support points.

On the day the competitor Baidu released its third-quarter earnings, Alibaba Group's subsidiary, Ali Software, released a new marketing tool, "e net hit." Ali Software vice president of the peasant family celebrates the network marketing process there is a "funnel phenomenon", most of the flow loss in the process from the search to completion of the transaction, the "funnel" side in the cost of the search keyword consumption, the other side in the consumption of marketing promotion waiting for revenue time. Farmers said "e-net into" the future will improve more functions to help small and medium enterprises to thoroughly solve the search engine's malicious click of the cost of consumption problems.

But Baidu, vice president of business operations at Baidu, disagrees. He believes that the growth of search engine marketing is very promising, and occasionally a small problem does not mean that Baidu will abandon this business model. Natural search and search engine marketing in the future for quite a long time will also be Baidu's key.

"Advertisers should be smarter about their marketing strategies and should think about how to get the same returns as they did in a budget reduction." "DMG Global Media Co., Ltd. and Marketing conference Ad:tech, vice President of Asia Pacific, Paul Beckley proposed his own ideas. In the current economy, he adds, a marketing platform like Baidu should help companies expand new marketing technologies and explore more accurate pricing models, such as the development of mobile wireless marketing and the shift of CPM (thousands of people costs) to the CPA (cost per move). This will also be one of the important issues that Ad:tech Marketing Conference held in Shanghai this November.

Although the current Alibaba Group and Baidu between the saliva battle has been intense to the extent, but only to strengthen the network media and consumers, as well as the new media and marketing tools of research and analysis, and actively adapt to the economic crisis brought about by the market changes for the enterprise to solve the real marketing problems, May be able to persuade small and medium-sized enterprises to pay for it. And for small and medium-sized enterprises, Baidu and Alibaba Group between the fight is not bad, because they have a number of options, after all, whether e-commerce or search engine marketing eminence monopoly situation, nor they would like to see.

The above articles are provided by www.gexingfou.com