College students challenge games to start a game

At the beginning of the winter vacation, Wang Zhaoyang, a junior student of the University of Communication, was busier because of the opening of his board.　　There is no big sign, even people nearby do not know here opened a new store, but the net was fired in full swing, within an hour received more than 30 replies; The first day of the opening, Wang Zhaoyang Board of Games to operate to the midnight two. Board Games said the new is not new, the early billionaires, flying chess, these classic tables are game. This wave of "board heat" comes from the development of puzzle games and young people's desire for "face-to-face communication". "Very honored, I made the first group of customers, ' The Three Kingdoms Kill ' play hot, unconsciously a few hours passed!" The students of the University of communication of Ma Ching play to the early morning, appear very excited. "I also play the" Modern Art ", there are not many games on the table, but I guarantee that the new term will be caves here.　　"Wang Zhaoyang said. Investing in board games, keeping up with the trend Wang Zhaoyang entrepreneurial ideas have been accumulating for some days, he often read financial magazines and watch financial programs. These days, the University of Communication in the "Three Kingdoms Kill" The super high popularity also gave Wang Zhaoyang added some confidence. Before opening the shop, his good friend every night to ask him to play "Three Kingdoms Kill", but the dormitory is everyone rest place, Wang Zhaoyang Think Board board can provide a place for everyone.　　Wang Zhaoyang's board is open at the junction of the University of Communication and the second foreign Language College, where he sees potential customers from both universities. It's not just a Wang Zhaoyang for a college student who has a board game. Meng, a junior student at Beijing Foreign Studies University, also opened a board game called "The game of the game", which has been in operation for two months. Meng the game industry, first of all because of its low cost, low risk. 5 of them cooperate, the start-up fund is 200,000 yuan, finally according to the proportion of investment. The biggest cost of a board game is rent, the risk is relatively small. When Meng opened the shop, there were more than 20 board games in Beijing, and the Shanghai board was booming.　　The relative maturity of Shanghai market and the relative vacancy of Beijing market make Meng feel that they have both the object of reference and the space for development. At present, the "Meng board" is still in a losing state. On the evening of the author's interview, there were 12 clients in Meng's board of games, most of whom were introduced by Meng's friends. Meng's offer to his friends is the same as that of others, and his friends have expressed their understanding, "although it is a friend, the interests of the company should be standardized." Meng that the main problem now is that the "board game" penetration rate is low and that potential customers are not being mined. But Meng's plan is long-term development, "open a shop always want a process, the old coffee shop, bar also experienced the baptism of years." "Meng they intend to slow down slowly, now mainly by word of mouth, slowly can be big publicity, they even want to promote board game to junior High school, play as a way to develop intelligence." He has tried a variety of ways to advertise: To send leaflets, through the campus, QQ group spread. Of course, they are also ready to do it if the Board Board developmentThe next plan is not smooth. "If I can't, I will change my mind, go to the upstream development of the game, or agent games, after all, with board game has more contact than others." "The Ashes class player's open experience from the Ashes class board game players to the owner of the board board, Zhejiang University of Technology" "Wang" student management experience is worth learning.　　August 2009, just on the freshman Wang opened a board game bar, the first month to make money, and has maintained an average monthly accounting for about 2000 yuan of the level, this year's New Year's Day on the income of 2000 yuan. Before opening the shop, Wang did some market research, summed up the different characteristics of the board board, "Hangzhou, Wenzhou, Shanghai, the three board board market has their own characteristics, Hangzhou to leisure, Shanghai professional senior players many, Wenzhou's parent-child market to do a good job, board game Bar is located in the center of Hangzhou Double cattle mansion, although the rent here is more expensive　　, but Wang's choice of location is deliberate: in Hangzhou, many young people know about the double-ox mansion; There is no board game in this position when he opens the shop; the surrounding community is relatively mature, there is a more stable source of the possibility of customers, the city center convenient in all directions of customer collection, easy to live in different areas of Hangzhou to play. Wang began to play board games early, "from the original in the apartment building to play now to open a board game, is a witness to the Hangzhou board game from scratch." "He knows a lot of board games, and he has a group of friends who are playing board, which helps him secure a group of customers." Before he opened the shop, he worked at another board game in the centre of the city, secretly to learn from. The day before the opening, Wang launched a free test before the store, the result of high popularity, the store is full, three days before opening half price, so full. "You have to have a group of players around, even if they don't come back later, but in the early days, they are very helpful."　　Wang concludes. Wang adopt membership system, not member price 8 yuan/hour/person, member dozen 80 percent and provide drinks tea free drink, membership card can be used by many people, capping price usually 20 yuan, weekend 24 yuan. In the Wang "Walk Board", the weekend and the usual popularity is different: Monday to Thursday, the average customer 10~15, almost full on the weekend night, up to more than 60 people. Wang that the main profit point is game fees, so the more customers, the more profit. "My service is to provide venues, games, explanations, even with a free drink, the actual cost of things very little, the net profit per month to reach 40%~50%." "In the process of opening the shop, Wang has been adjusting. It was suggested that the player's voice was more disturbing than the other, he made the sound insulation; Later, some people said that the central air-conditioning air-conditioning is not good, summer is too hot, he added air-conditioning fan; then someone said the room was too stuffy, he tried to solve the ventilation. After comparing with other stores, Wang found that his store was overpriced and his guest's mobility was too strong, and he began to tackle it. "must maintain the price of the comparative advantage, must have the service which others do not have." The big advantage of our shop is that it is very kind, the player just like friends, have the feeling of home. "In the tea thisIn small details, Wang was very attentive and tried to make the guests feel convenient.　　Wang that software is more important than hardware, let's start a board game first to improve the quality of service, and then to attract new customers. Board game Bar Development needs to explore Wang Zhaoyang's shop, 5 students from Beijing's second foreign language university are playing "Stone Age", and they are face-to-face negotiations: "I give you two gold nuggets, you give me a piece of land OK?"　　"Wang Zhaoyang that this is the game can not be replaced by computer games, such as" Three Kingdoms kill "such a game, face-to-face to be able to feel, make analysis. Players have different views on the future of the board. Chen, a student at the University of Communication, believes that there is no need to go to board games. But she also said that if the board was reasonably priced and offered a variety of games, it would also consider going to the game. Beijing Normal University students Songliao a more than 20-minute bus to the board, "the environment here is quieter, the service is thoughtful, the school public places noisy some, not suitable for a long time to play games." "Song Liao is very supportive of college students to open a board game," If I have the funds, I will buy a stake in the shop. Wu Yu, a student at Beijing Forestry University, said, "The advantage of board games is to emphasize face-to-face communication, if we can do this, whether it is a parent-child market or a classmate friend market, I think board games are very development." "The owners of board games are also thinking about the long-term development of board games," he said. Wang Zhaoyang in order to reflect the irreplaceable game board, organized a different player's party, advocated through the games, to achieve the players and their own mutual win; Next, he is ready to open a "board Board" club in the media University, to promote "board board", the store to survive.　　Price advantage is also a trump card of Wang Zhaoyang, his store's drinks and convenience store price, and launched the "Thursday Girls free, Tuesday full price" activities. Although the table game in China is still a small movement in the big cities, but in Europe and the United States, board games has been twenty or thirty years of history, and even become an indispensable part of Western culture. Table games in foreign countries has formed a value of tens of billions of Yuan industrial chain, China's board can go far, need more entrepreneurs to explore. (Xu Tender Feather)