Comments: How the Network Game army "kidnapped" the film and television industry?

July 26 comment on the current, online gaming industry is becoming a fashion, has vowed to the theme Toupai into film and television dramas, and put forward the concept of large entertainment industry, but in fact, the film industry's embarrassment and low investment efficiency characteristics, doomed to the game manufacturers are fake action,　　Online games involved in the film industry, behind the fashion investment behavior, there is an unspoken logic: "Kidnapping" film and television industry. 2009, the perfect time investment film "very perfect" obtained a good reputation, for the perfect time and space brought 49.8 million yuan revenue, 50 million investment, the box-office return of the broken billion, seems to be regarded as a classic example of online games and movie intimate contact.　　After that, Jinshan, Shanda games, long tour and other games have their hands on film and television, July 19, Jinshan game announced investment 40 million yuan shooting "swordsman love-Tibetan sword Villa", and invited the superstar Nicholas Tse and a SA Charlene to come. The noise is still embarrassing behind. Data show that the film and television industry investment income is far less than the online games industry, it is understood that 2009, the Chinese film City box-office income breakthrough 6.2 billion yuan, the year-on-year growth rate of more than 40%. But this is only a quarter of China's online gaming industry income.　　Moreover, according to the film and television industry annual output of 456, can be released only One-third, so it is widely accepted that only the nouveau riche will "patronize" the film and television industry. Obviously, the online game manufacturers to enter the film industry is not to lose money to make a yell, do not expect to bear fruit in the film and television industry, the main purpose is three: one is the opportunity to sell game products, through the entertainment star's eyeball effect, attract more young users to play games, improve the stickiness of the game itself; the second is the listed companies, whether Shanda, NetEase,　　Perfect and so on, are facing the growth of performance pressure, and set on the concept of film and television, can give more imagination space to invest more; Third, follow the concept of the big entertainment industry, expect to complete the whole industry chain through the business of the layout. No doubt, the first two points to the online game manufacturers to bring short-term benefits. Because the current online gaming industry is facing product aging, loss of players and subsequent product issues such as frequency of interrogation, the introduction of film and television concept, is tantamount to seizing the life-saving straw, hope through the film and television eyeball economy to activate the game products, from this point of view, online Toupai film more like an illusion, in fact, "kidnapping" behavior.　　I'm afraid no game maker dares to muddy the real money. And the Chinese film and television industry's living environment far worse than Hollywood, in the foreign mature film and television industry, from the box office income accounted for only 20%-30%, while others from advertising, image authorization, network games and other derivative surrounding industries. But in China, more than 80% of the film industry's revenues still depend on the box-office. This has reduced the online gaming industry to the expectations of the film industry, on the contrary, increased the "kidnapping" film and television industry, amateurs behavior of the impulse.　　So, although the online game manufacturers to publicize the grand vision of the film industry, but in fact, in the heart than everyone knows, in the domestic film to make money, too difficult, and games and film is really not the same thing. (Edit Zhang Xing)