Compact release strategy new trend of the low-grade liquor of Wuliangye leading

Advocated for many years of low liquor, because of the recent Wu Liang Ye's push new become the focus of the industry attention. As early as the late 80, the country began to advocate a shift from high alcohol to low alcohol. From the perspective of saving food consumption, health and satisfying more young consumers, low grade is generally regarded as one of the trends of industry development. Now, faced with industry changes, Wuliangye took the lead in "Beach" low Liquor market, released a variety of low-grade products. September 8, Wuliangye in Chengdu launched a new brand of Wuliangye low alcohol series, that is 35 degrees, 39 degrees, 42 degrees Wu Ye. In the industry, the low strategy, no doubt is wuliangye another innovation, is to the industry issued Wuliangye company grasp the trend of industry development, leading the future low demand for strategic signals. Low-level strategic liquor according to alcohol content division, 50 degrees above for the height of wine, 40 degrees ~50 degrees for moderate wine, 40 degrees below for low alcohol. September 8, Wuliangye in Chengdu issued three low-grade liquor products, the market price is expected in the 500 Yuan ~610 yuan, located in the 52-degree crystal bottle Wuliangye price, in the fine Five grain tequ (499 yuan) above. On that day, also released the Wu Liang Ye 2013 Chinese Dream Special Commemorative edition. "Low range from packaging, price and other aspects have made a clear distinction, will not be the height of alcohol caused by extrusion." "Wu Liang Ye related personage expresses. The person further pointed out that, coupled with the company recently pushed the five-grain tequ, five-grain head song and other strategic new products, Wu Liang ye can for different regions, different market consumers to provide "ladder-type" choice. Some insiders believe that the move to meet the future trend of low liquor consumption, but also in line with the characteristics of the international wine low-grade, more conducive to the integration of Chinese liquor and explore the international market. Leading the trend of low tide push new, and one-time launch of three products, Wu Liang Ye's this move, but also sparked the industry on the "wine is not ushered in the low age" hot. In the liquor industry expert Iron Plow View, Wuliangye push low alcohol is a long-term strategy, "taking into account the speed and trend of the decline in the last 20 years of liquor, the future should be reduced 5~10度". Zhaoping, deputy director of the research Department of Consumer Economics at the Ministry of Commerce, thought that the low liquor production cost and consumers taste better than the two major benefits. "At present, the high wine market has shrunk, high-end liquor brand sales also atrophy, liquor low-grade is the general trend, low-alcohol cocktail has become a new direction of consumption." China Wine Industry Association Under-Secretary-General, Liquor branch Secretary-General Song Shuyu on the future low trend of liquor positive attitude. "With the improvement of living standards, the change of recreational and leisure, people gradually no longer to the degree of liquor to measure the quality of liquor," Song Shuyu that, "comfortable taste, not top, rational drinking has become a new preference." "" Liquor is the trend of low grade, but by various local wine culture, economic situation and other factors, occupy the mainstream still need a certain time. "Zhaoping pointed out that as the Chinese wine industry king Wu Liang Ye, the first to increase the low market, is undoubtedly its market share, leading the trend of industry development has fallen anotherImportant pieces.