Competition for "960 billion yuan" education cake training institutions to rob summer students

Source: Internet
Author: User
Keywords Summer students
The latest investment bank research report shows that China's education and training market in 2012 will reach 960 billion yuan output value, and 2008 gross output value is 86.3 billion yuan, in a short period of 4 years grew 10 times. And the industry shengjing far short of the growth limit. According to the World Bank, the number of students in China accounts for 17% of the world, but China's education and training market has less than 3% of the world's market valuations.  According to the National Education Development Statistics Bulletin, the annual participation in various types of training of more than 100 million young children, primary and secondary education and training at a rate of 30% per cent growth. Large educational institutions to fight summer admissions the concern is that the Chinese market for education and training institutions close to million, but the size of the funds can be more than 1 billion of the few still. "The education and training industry is about to face many shuffling."  Loudon, deputy editor-in-chief of CCTV's secondary school channel, said that modern information technology is impacting the traditional education model, and the promotion and popularization of the network platform is becoming an important way for the training institutions to "Longmen leap". A number of large education and training chains are planning to dramatically increase their budget for the digital marketing sector during the recruitment season, according to an industry research report. and Tencent search background data also shows that enter the June enrollment season, education and training related search volume continued to soar.  The number of advertising owners in the education and training industry with effect promotion has increased significantly. At present, there are new Oriental, Global ielts, Yi-si education, EF English, North Jade Bird, learning and thinking, Suntech institutions, EF-EF education, Ginger listed abroad advisory services, E-net, and other well-known education and training institutions have long been in Tencent effect promotion platform, involving language training, vocational training, it training, leisure training, basic education, Academic education and study abroad services, such as a number of subdivision categories.  A large-scale, complete range, covering the country's education and training industry cluster is Tencent effect promotion platform formation. The cost pressure urges the enterprise to transform the promotion way "at present many educational organizations have been fighting in the network marketing aspect, with the related plane, the television advertisement high cost has the close relation." The Guangzhou exceedu training organization chairman Shelley thinks, "chooses Tencent to carry on the effect promotion, mainly is considers this platform to absorb hundreds of millions of student groups, as well as one-stop integrated marketing."  Shelley said, such as QQ space, Tencent friends, Tencent Weibo has entered the platform of one-click link button, users can simultaneously view, receive Tencent multiple social platforms, "friends" information, but also provide online consultation, wireless direct dial telephone and other functions. Credit Suisse published a research report that the multi-level SNS platform combination, now gradually become the best advertising marketing platform. including Tencent effect promotion products, the overall penetration rate of 74%, of which, QQ space for 70%, Tencent Friends for 25%, Tencent Weibo for 27%.
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