Competitive analysis of search engine optimization

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Competitive Analysis (competitive) is the work that should be done in the start-up phase of SEO. This is one of the most important tasks, just like keyword analysis and adding the right label to the site. In fact, competitive analysis should be done before tagging the site.

But this is not the end of competitive analysis. Competitive analysis is also a long-term process, as is the need for continuous analysis of various information such as statistical data and conversion rates for the site. Competitors will change. They will also know how to get a better ranking in search engines, even more than you can. In the face of this situation, the only way is to analyze the measures taken by competitors and take corresponding countermeasures.

In analysis, the first thing to do is not just look at the direct competitor. You also need to see all the higher ranked sites, even if they offer services that are not the same as the services you provide.

This kind of analytical work should be scheduled for a few hours a week. You should look at all the sites that rank higher than you, but focus on the top five or top ten sites.

Now you know which sites you should focus on. The indicators viewed are the same as the initial competitive analysis. Including：

Site Rankings: What is the ranking of the site in search results? Remember, especially the top few sites.

Web saturation (page saturation): How many competitors ' pages are indexed? Not every page in the site is indexed, but if the number of pages the competitor is indexed is different from yours, it may be that you have overlooked a particular job.

Page title: is the page title consistent with the content? What are the keywords on the Web page? The competitor's Web page title helps you design your own page title.

Meta data: What metadata does the competitor use? How do you write? What's the difference between you and yourself? Remember that the source of the browser View menu is the one that you can view from any site.

Website design: How is the competitor's website designed? The site architecture and the technology used, as well as the form of the Web page, will affect the ranking of the site. Learn from competitors ' web design.

Robots.txt files: robots.txt files can also be accessed to see how competitors interact with search engines.

Content quantity and quality: is the content of the competitor's website Rich? How many are original? How many of them come from the forum? The site can get a higher ranking, usually have better content. Analyze carefully and find out the reason.

Link quantity and quality: Competitor's link strategy is an important reason for its website to get a better ranking. Look closely at its link structure. What are the logical linking strategies they use? If you adopt an unreasonable link strategy, you should not imitate it. It's only a matter of time before they get caught by search engines.

One thing to be careful about is not to imitate competitors too much. Use their successes to upgrade their sites, rather than copying them all. Some webmasters may add forged keywords, tags, or other site elements to their site to prevent competitors from imitating them. If you copy their website, you will no doubt fall into this trap, causing the site can not be repaired damage.

Competitive analysis is often needed. This should be a long lasting process that helps to learn from successful experiences from the top sites. Study these sites carefully, then invest in time, and find new ways to improve your site's rankings based on the experience learned from competitors.

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