Consumers ' willingness to buy cars falls in the year

Nielsen released the 2010 China Automotive Consumer Trends Monitoring Report (reporter Hu Xiaojing) China's car owners of Chinese and new energy vehicles, the concept of change. According to Nielsen's latest "2010 China Auto Consumer Trends Monitoring Report," the consumer's willingness to buy cars will drop in the year, with four adult budgets for intermediate-level vehicles.　　For the first time, the willingness to buy local-brand cars surpassed those of American and Japanese cars, and the purchase of new energy vehicles is expected to enter the incubation period. Only 30% people said that the purchase of cars accompanied by the government to stimulate the market policy effect of the market is flat and the price fluctuations generated by the wait-and-see sentiment, Chinese consumers buy the intention to rational. The report shows: 2010 Consumer car drivers more practical, the majority of people buy car mainly driving factors to improve the quality of life and travel convenience.　　Many consumers said they would consider buying cars in the next 2-3 years, while only 32% said they were willing to buy cars within a year, down 21% from last year.　　Buy Chinese cars will only be German car this year, the consumer car budget is mainly concentrated in 12.3 million yuan, 40% of potential car owners budget mainly between 8.12 million yuan. At the same time when consumers ' intention to buy is returned to rationality, Chinese brands have been expanding their product line for a year, and they have been closely communicating with each other, especially the ordinary consumers who bought the car for the first time.　　The survey showed that in the brand of potential consumers, Chinese cars overtook American and Japanese cars, second only to German cars.　　Buy a new energy car want to subsidize as consumers grow more environmentally conscious, consumers are showing great interest in new energy technologies, and most consumers are willing to consider buying a new energy vehicle in the future, especially if they want to buy a hybrid, which has little impact on driving habits. But the idea of buying is not going to translate quickly into real buying because consumers are familiar with the new energy technologies and models in the market, and the cost of buying and maintaining can also push them to stay on the buying front. Nielsen data shows that on average 20% of consumers see government subsidies as one of the reasons for buying cars.