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The current personal SEO optimization blog usually involves some technical knowledge sharing, and have done this type of blog webmaster will find that often such a blog than other types of page tour time to be longer, the bounce rate will be much lower, if we can in the content of the reasonable add some inside the chain, Then our blog is better to be loved by users at the same time also on our site optimization work has a lot of help. As for the personal blog within the chain optimization problem, small series in fact has been in the study, today to put some of their research results to share with you, I hope to help you.
(a) The blog should not add the early stage of the chain.
Because our blog is in the early days, the amount of content is very small, so it is not enough to make the content and content in tandem, so the site is relatively small amount of tour, but you do not worry about bloggers, because the early stage in fact for a good blog and will, the chain is not to do or say bad to do, However, later in the blog with the update, the content gradually increased, this time we will find a lot of article types are relatively relevant, so in order to allow users to better understand some relevant knowledge, we can add in the chain to guide users to visit more pages.
(b) An internal chain that does not aim to optimize rankings.
In fact, the meaning of a website is not purely for the search engine to get a good ranking, but to provide users with valuable information. In fact, we think of a site if the pure knowledge in order to weight rankings, the final result will be caused by the site optimization over, the search engine down the right to deal with. So it's the same with the inner chain, and in a lot of personal blog we will find that many of the internal chain is for some key words to set up, in fact, this practice is not very much to agree with, because this approach to ranking may not be a great help, but also affect the user experience work, Imagine that when the user clicks on one of your keywords anchor text, the page turned to the homepage or a section page, such results for the user you think it makes sense?
(c) Do a good job of recommending the relevant content of website.
In many blogs, in addition to inserting some related inner chains, in fact, we still need to do some relevant content of the recommended reading, because we all know that a user when you feel that the content of your site is good, usually want to see your site there is no other he felt good content can learn, Therefore, at the end of the article to provide some relevant recommendations is a good way to do it, of course, if you can show the relative clicks will be a lot higher, and can also be very good to attract the user's attention, like my www.name2012.com at the end of the article installed a name "Guess you also like" plug-in to recommend some articles, of course, if you are using WordPress blog program, you can also install the plug-in to recommend, in fact, this type of plug-in site is a lot of, we can according to their own needs to find installation OH.
About the article in the chain you are more often asked the two questions.
Question one: the content of a few within the chain is more appropriate?
Whether for personal blog or site, in fact, there are a lot of relevant words in the station or some sentences can guide users to read, then we should add all the relevant links to the site? In fact, for such a practice is very unreasonable, the first is the user's reading caused a great change, But also can cause serious site optimization over, so small series think you can according to the number of words of content to choose to add, and add must and related, do not add those are not particularly relevant or donkey head not to the horse mouth of the chain.
A screenshot from an article in a well-known blog.
Question two: The inner chain must be in the form of keyword or content title?
In small series to observe a large number of blogs and sites when they often found that they are the key words or content when the title of the chain, so it will be good? In fact, it is not so, because we write some articles when deliberately to add some keywords or titles will make the whole article read the bad, So in order to ensure the quality of the content of the problem, we as far as possible to select some of the content can be fully matched to the setting of the chain, only in this way we can ensure the quality of content at the same time, to do the real value of the quality of the chain.
Summary: Whether for personal blogs or personal sites, we are in the internal chain layout when in fact more to take into account the user experience of the problem, it is very good to pay attention to the relevance of the chain, only in this way to ensure that users love the situation, so that search engine spiders fall in love with your inner chain. And if you can do a good job in the chain, the site of the collection, the user's viscosity is also a great help oh. OK, today is about here, this article by the game name Net http://www.name2012.com/Webmaster original handwriting, reprint please specify the source, thank you here!