Copying those jokes, silly?

Wen/Zheng

On the morning of the weekend, I thought I had crossed over.

Open the micro-letter and Weibo, see dozens of identical content. "Today is Nokia's last day: Salute!" He will be officially owned by Microsoft tomorrow. When Nokia's current CEO, Jorma, announced at a press conference that he agreed to Microsoft's takeover, he finally said: "We didn't do anything wrong, but somehow we lost." After dozens of Nokia executives couldn't help crying. ”

Nokia's last day, a good hot topic, reminiscent of Tudor's "last Lesson", reminded of CCTV commentator He Wei in the World Cup commentary. I have to say, good writing. Heartfelt, sad sadness. Touching, urging the human milk. No, it's tears.

So sensational content, so the text of tears, such a bleak farewell, nature will trigger the reader's spiritual resonance and collective sadness. As a result, these microblogs generally received thousands of or even tens of thousands of forward comments, ordinary microblogging netizens launched a lively discussion, there are many Weibo celebrities or cool reviews, or warm memories, or angry accusations. #诺基亚的最后一天 # was soon on top of the list. As a small courtyard social model, the micro-letter forwarding and reading volume do not know.

Of course, these are understandable. Whose youth does not have a Nokia. The days related to youth are the memories of Nokia. Now Nokia has been bought by Microsoft, Nokia CEO So Lonely Farewell, how not to let a person's heart a sour, think of their drawers, memories of that can smash walnut Nokia mobile phone.

Farewell mood, really contagious. Thinking of it, I couldn't help but have a stuffy nose. (It's time to take allergy medicine)

No, wait a minute. This is clearly a QQ space of the jokes, okay? Olilamin left the Nokia peak in 2006, leaving the Nokia board in 2012. Nokia's current CEO is Lajiv Suri (Rajeev Suri), who sold the Nokia phone to Stephen Allop (Stephen Elop). Also, Nokia sold Nokia's equipment and services to Microsoft and finished trading as early as the end of April this year. Which is the song?

Rubbing my head, I remember. This story has been circulating in the micro-letter for several months, from time to time to see the non-media or technology industry friends turn to a friend Circle sad. Like the classic "Sony announces bankruptcy this Morning", these are the content of a shoddy public account, just like the sensational violent pornographic magazines sold at the train station.

It is even more incredible to see the official accounts forwarded on Weibo. "Never tell lies" of the People's Daily, news coverage of the benchmark CCTV, Xinhua news agency and the Sino-New Society, as the industry veteran of the financial and 21st century Economic report, the most knowledge of mobile phone industry 360 mobile guards, senior financial media Wang, there are a large number of local media and Weibo celebrities, are involved in the collective unconscious sensational carnival. The club is fair, I surf the financial channel under the account of the same thing.

I began to doubt my judgment. Why, so many of the top media account of the micro-blog editors have lost the most basic quality of journalism, turned happily into the QQ space hand. Worse is, so many media accounts paste copy exactly the same content, not even a word to write, too do not respect the copyright of the network scripts hand. Write such sensational words, the hand is not easy!

If the average netizen or Weibo celebrity does not understand Nokia CEO or Microsoft to buy Nokia, it is completely understandable. But so many professional media and even financial media official microblogging, in the forwarding (in fact, plagiarism) the same time, did not expect to be responsible for its millions of fans, the first online search check it? 360 is not a double click on the CTRL key can be easily searched?

I began to suspect that this is not a simple network jokes, nor is it a malicious marketing hype event, but a network with the spread of malicious virus, will seriously affect the microblogging media account and a lot of netizens ' judgment. In mental illness, there is a neurosis called "mass hysteria", also known as hysteria, but also in the crowd of acute infection.

Therefore, I think must be through their own effectiveness of SINA technology to carry out the rumor, this is the responsibility of Sina science and technology. But even after the headlines were forwarded for thousands of comments, there were still media accounts that jumped into the pit and had not been deleted. Of course, it can be understood that the rumor will never catch up with rumors, a lot of official micro-account operation editors do not look at all.

Think carefully, in fact, this is not the bottom line, the unconscious of the carnival is not all bad, at least exposed a lot of problems. Such a fake can no longer fake jokes, incredibly can get from the country to the professional to the local dozens of media consistent replication forwarding, is not to trigger a little thought?

Chicken Soup flood syndrome. Sensational content flooding is the official media account of a major problem, perhaps to say goodbye to the tall before the tone, sincerely want to ground gas said words, but control not strong force too fierce, every day boil several bowls suffused with oily chicken soup. From the incident to the scourge, many of the official media account is essential to the daily content is the hands together prayer light candles. Of course, the purpose of this microblog is simply to make a forwarding: come and dry this chicken soup, you are my big fan.

Paste replication syndrome. Even if you want to boil a bowl of chicken soup to show the human warmth of the media account, it must be from the media of the heat of the craft. Isn't that a lot of media work? But unfortunately, this carnival is exposed to the indifference of copyright awareness. Even the national media, which represents the image of the Chinese media, such as the People's Daily, CCTV news or Xinhua, has not written a word after the jokes, but is simply pasting, reproducing, releasing, and not respecting the original author of the joke. If the state media do so, how to maintain the entire media industry copyright?

Lack of quality of journalism. As the official microblogging defender for professional media, Weibo editors are not aware of their responsibilities and are responsible for tens of hundreds of of millions of reader fans. In the release of doctrine content, there is no sense of verification. This is not a clever joke, as long as the search can be fully understood. Unfortunately, dozens of of professional media have collectively lost the most basic journalistic discernment and verification force.

In fact, it's good to have such a bad joke. Like a touchstone, you can identify the professionalism of the official micro, like a pot of male rice wine, creating a big V in the mind.

Perhaps these subconsciously transmitted sensational jokes of the professional media, has been a strong call to crack down on rumors of the spread of the state media, should not come out to say sorry: sorry, we did not do anything wrong, but do not know why, we foolishly forwarded that piece. No, not a turn, a copy of the hair.