Corporate social Integration Marketing to know how to promote the latent site to grasp the proper sense of propriety

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Talk about promotion and marketing This topic, many webmaster will think that promotion is marketing, and marketing in turn is a promotion, in fact, this thinking is wrong, the so-called marketing can only be regarded as a small category of promotion, marketing represents the interests of sellers, but the promotion is representative of the interests of all people, And in a lot of times webmaster because of the vague concept of marketing and promotion of the equal sign, for this thinking I can only tell you: Marketing is only a move to promote a chess, know how to abandon the promotion of the car Bao Shuai is true promotion.

I wonder if you've heard of the recent Motorola layoffs, employees do not work and motorcycles are cut, to tell the truth this is like a marketing in the Internet, and employees become the object of marketing, and Motorola has become a mandatory extension of the guide, it abandoned marketing to save the overall situation, It abandoned marketing and created a strong promotion strategy, which is true promotion. Through this layoffs do not know that we found no: Moto mobile phone sales increased, now on the bus, Hilo motorcycle mobile phone rang again, in fact, this is a kind of abandoned car bao Shuai real promotion. And how do we in the Internet to abandon the car and the real promotion of the handsome?

First we have to find the right to promote positioning, what to marketing, rely on what to support the promotion, this is what we want to do a thing, if we want to promote a clothing store, then we rely on what marketing strategy to start our marketing shop brand strength it? If we use the celebrity, So celebrities are just one of our marketing strategies, when the clothing store has a certain flow of time, we also have to take out the promotion strategy, and retain the user's promotion strategy is to abandon marketing to establish a real user Service system, such as respect for user feelings, the establishment of return to the normal system, to create high-quality clothing, I want to do this, When you do not need marketing to promote the real build up.

Second, we should be willing to abandon marketing, perhaps a lot of web sites because of marketing strategy and have a profit, but marketing is not long-term, as the site or to rely on their own true ability to win the long-term user support, if we are a local site, perhaps by the sky ads can introduce a certain amount of traffic to the site, But advertising alone doesn't work. We also want to play ads at the same time constantly let the user mind to remember our site, take out the characteristics of the resources to treat users, when the time is ripe after the webmaster you will be willing to abandon marketing, a local site can not long-term rely on advertising to maintain traffic, so we have to gradually abandon advertising strategy, Don't be reluctant to give up advertising marketing when the key is a failure.

Finally, we have to give up the marketing strategy to test their own web site is the real way to promote the success of the method, the first we can analyze the traffic from the site, the old user flow exists, the new user flow is increased, if you find that the user flow showed a sharp reduction in the state, Then you can only say that your promotion is an unsuccessful promotion. Second, we also want to analyze the profitability of the site, in the marketing when the income has 1000 yuan, and we discard the time of marketing, but found that after deducting the cost of marketing revenue did not reach 1000 yuan, then this is not a successful promotion. We have not been successful in the promotion of the time also don't be discouraged, this time we should stand up, to analyze their own promotional ideas, analysis of which links have problems, and then one by one rectification.

Webmaster in the site to promote the time should not be promoted as a marketing, marketing is only part of the promotion, sometimes we are in the establishment of the real promotion system will inevitably damage the interests of marketing, this time must not be soft, not for the short-term benefits of the loss of long-term benefits. This article comes from the car supplies mall http://www.che163.cn/, reprint please keep the author link, thank you.